Director, Creative Integrated Marketing Experiences (IMX), Mexico

Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Director, Creative – Mexico to lead the creative vision, strategy, and excellence across the full Mexico portfolio, spanning both locally originated creativity and the strategic adaptation and amplification of global brand platforms. This role is responsible for setting the creative standard for the market, shaping distinctive and culturally resonant brand storytelling, and ensuring creative excellence across the full Integrated Marketing Experience(IMX).

The ideal candidate is a senior creative leader with a strong balance of strategic thinking, creative judgment, and organizational leadership—someone who can navigate a complex portfolio, translate consumer and cultural insights into powerful ideas, lead and develop creative talent, inspire agencies and internal teams, and elevate how our brands show up in culture, commerce, and creator-led ecosystems.

What You’ll Do for Us

Set the Creative Vision for Mexico

• Own and define the overarching creative vision and ambition for the Mexico portfolio, translating business and brand strategies into distinctive creative opportunities.
• Set the creative standard for the market and ensure that our brands consistently deliver world-class, culturally relevant and effective creative work.
• Provide senior creative leadership across the entire portfolio, balancing the different needs of local creation and global brand adaptation.
• Identify the biggest creative opportunities for the market and focus organizational and agency resources behind ideas with the greatest potential to drive growth and cultural impact.
• Act as the ultimate creative steward for Mexico, ensuring coherence between brand strategy, consumer insight, creative idea and execution

Lead a Complex Creative Portfolio

• Oversee creative strategy and development across multiple categories, brands, audiences and business priorities, navigating a significantly diverse portfolio with different creative models and maturity levels.
• Assess brand foundations across the local portfolio, identifying strategic gaps and opportunities, and lead the development of locally originated creative platforms where Mexico has creation responsibility.
• Lead the strategic interpretation, adaptation and amplification of global creative platforms, ensuring global brand consistency while maximizing local relevance, cultural intimacy and effectiveness.
• Make senior-level creative choices and trade-offs across the portfolio, ensuring resources and attention are directed toward the highest-impact opportunities.
• Ensure creative thinking is connected across the full Integrated Marketing Experience, including content, media, social, creators, shopper, experiential and emerging platforms.

Lead and Elevate Creative Excellence

• Establish a clear and uncompromising standard of creative excellence for Mexico, continuously challenging teams and partners to deliver more distinctive, innovative and culturally powerful work.
• Lead critical creative reviews and provide decisive senior creative direction from strategy and briefing through idea development and final execution.
• Build an environment where strong strategic thinking and creative bravery coexist with business accountability and executional excellence.
• Champion modern creative approaches, including emerging technologies and AI, to accelerate development, expand creative possibilities and improve quality at scale.

Lead and Develop the Internal Creative Organization

• Lead, inspire and develop a creative organization responsible for local creation and global adaptation across the Mexico portfolio.
• Build the capabilities, creative judgment and leadership skills required for the team to operate at an increasingly high creative standard.
• Establish clear roles, decision rights, governance and accountability across the creative organization.
• Create a high-performance culture that combines ambition, constructive challenge, collaboration and ownership.
• Coach and develop creative leaders, building a strong pipeline of talent and succession for the organization.

Lead the Agency & Creative Ecosystem

• Act as the senior creative voice for Mexico with creative agencies, production partners, creators and specialist partners.
• Set clear expectations and hold agency leadership accountable for the strategic and creative quality of their work.
• Build strong senior-level relationships with agency leadership and create the conditions for agencies to bring their best talent and thinking to our business.
• Continuously evolve the creative ecosystem, capabilities and ways of working required to deliver world-class creativity with greater speed and effectiveness.

Insights‑Driven Creativity & Cultural leadership

• Champion a deep understanding of Mexican consumers and culture across the creative organization, partnering with Human Insights to identify tensions, behaviors and cultural opportunities that can unlock breakthrough creativity across the portfolio.
• Act as the senior creative lens for local relevance, ensuring both locally originated work and global brand platforms are grounded in Mexican cultural context and connect meaningfully with consumers.
• Build a continuous learning agenda across the portfolio, leveraging creative effectiveness, consumer response and cultural signals to identify opportunities, raise the creative standard and inform future creative choices.

Influence at Market, LATAM & Creative Community

• Serve as the primary creative leadership connection between Mexico, LATAM and creative teams, representing the market's creative opportunities, ambitions and needs.
• Influence senior stakeholders through strong creative judgment, strategic clarity and compelling storytelling.
• Contribute to the broader LATAM creative agenda, bringing Mexico's perspective, learnings and creative ambition into regional conversations.
• Build organizational belief in the power of creativity and help create the conditions for breakthrough ideas to thrive.

Qualifications & Experience

• Proven Creative Leadership: 12–15+ years of progressive experience in creative strategy, brand building or integrated marketing, with demonstrated success leading creative excellence across major brands and complex portfolios.
• Vision to Business Impact: Proven track record of defining compelling creative visions and translating them into actionable strategies, breakthrough ideas and successful projects that have consistently contributed to brand growth and business results.
• Strategic & Creative Acumen: Exceptional ability to connect business strategy, consumer insights and cultural understanding with distinctive creative platforms, balancing long-term brand building, creative ambition and commercial impact.
• Creative Judgment & Excellence: Outstanding creative judgment, with a demonstrated ability to assess, challenge and elevate creative work from strategic development through execution, setting high standards for quality, originality and effectiveness.
• Organizational & Talent Leadership: Extensive experience building, attracting and leading high-performing creative teams, developing strong talent pipelines, strengthening organizational capabilities and fostering a culture of creative ambition, collaboration and accountability.
• Senior Stakeholder Influence: Strong executive presence, communication and influencing skills, with the ability to engage senior business leaders, challenge constructively and build alignment around ambitious creative directions.
• Creative Ecosystem & Partner Network: Established network of high-caliber creative, production, social, content and specialist partners, with proven ability to identify, attract and mobilize exceptional external talent to deliver distinctive, integrated and world-class creative work.
• Modern Marketing & Cultural Fluency: Deep understanding of contemporary culture, integrated marketing and evolving creative ecosystems, including social, creators, experiences and emerging technologies, with a strong appreciation of the Mexican market and its consumers.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.