xAI Southaven, MS; Memphis, TN
Lyra HealthPosted 2w ago
Director, Engagement Strategy
Director, Engagement Strategy at Lyra Health scores 10 out of 100 on AI centrality, which makes it a Level 1 role on this board.
AI in this role
Director of Engagement Strategy leading high-impact customer marketing initiatives and managing a team of engagement managers to drive member communication.
About the Role:
As our department scales, we are seeking a Director of Engagement Strategy to lead high-impact initiatives that connect more people to care through thoughtful, data-informed marketing.
Reporting directly to the Senior Director, Customer Marketing, you will drive strategic member communication programs across our book of business, with special attention paid to our largest, most complex accounts. You will manage a team of 7 Engagement Strategy Managers, acting as a player-coach who elevates the team's focus from execution to high-value strategic consulting and operational excellence.
In this role, you will transform customer engagement by shifting employers from basic benefits promotion to embedding Lyra’s marketing within their broader operational and business goals. You will partner cross-functionally with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance to build scalable frameworks that meet customer needs, drive Net Revenue Retention (NRR), and help Lyra scale efficiently.
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A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where engagement strategy was part of your work. What did you do?
- Tell me about a project where customer marketing was part of your work. What did you do?
- Tell me about a project where strategic consulting was part of your work. What did you do?
- Tell me about a project where cross functional leadership was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Engagement Strategy, Customer Marketing, Strategic Consulting, Cross Functional Leadership, and Data Analysis. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
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