Level

Lyra HealthPosted 2w ago

L1

Director, Engagement Strategy

Director, Engagement Strategy at Lyra Health scores 10 out of 100 on AI centrality, which makes it a Level 1 role on this board.

Remote (United States)leadFull-time$150k-$206k

AI in this role

Director of Engagement Strategy leading high-impact customer marketing initiatives and managing a team of engagement managers to drive member communication.

engagement-strategycustomer-marketingstrategic-consultingcross-functional-leadershipdata-analysis
About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
About the Role: 

As our department scales, we are seeking a Director of Engagement Strategy to lead high-impact initiatives that connect more people to care through thoughtful, data-informed marketing.

Reporting directly to the Senior Director, Customer Marketing, you will drive strategic member communication programs across our book of business, with special attention paid to our largest, most complex accounts. You will manage a team of 7 Engagement Strategy Managers, acting as a player-coach who elevates the team's focus from execution to high-value strategic consulting and operational excellence.

In this role, you will transform customer engagement by shifting employers from basic benefits promotion to embedding Lyra’s marketing within their broader operational and business goals. You will partner cross-functionally with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance to build scalable frameworks that meet customer needs, drive Net Revenue Retention (NRR), and help Lyra scale efficiently.

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Skills and AI tools this role asks for

Engagement StrategyCustomer MarketingStrategic ConsultingCross Functional LeadershipData Analysis

Questions you could be asked

  1. Tell me about a project where engagement strategy was part of your work. What did you do?
  2. Tell me about a project where customer marketing was part of your work. What did you do?
  3. Tell me about a project where strategic consulting was part of your work. What did you do?
  4. Tell me about a project where cross functional leadership was part of your work. What did you do?
  5. Tell me about a project where data analysis was part of your work. What did you do?

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  • List these exact terms on your resume: Engagement Strategy, Customer Marketing, Strategic Consulting, Cross Functional Leadership, and Data Analysis. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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