Director, Marketing

Key Responsibilities

• Develop and execute an integrated Cyber marketing strategy aligned to business objectives, brand positioning, priority audiences and buyer journeys. 
• Use market, competitor and customer insight to shape priorities, campaigns and investment decisions. 

• Directly lead the Strategic Growth & Accounts stream, focusing marketing effort on NCC Select and Focus & Growth accounts. 
• Oversee ABM, executive programmes and relevant partner activity to support account penetration, opportunity acceleration and customer expansion. 

• Lead integrated campaigns and content programmes across services, verticals and regions to generate demand, nurture buyers and support pipeline growth. 
• Work with Sales, technical SMEs, propositions and regional teams to create compelling content, proof points, case studies and customer journeys. 

• Strengthen and protect the Cyber brand, ensuring consistent use across markets, channels and materials. 
• As part of campaigns, oversee teams to use digital, website, paid media, SEO, email, events and engagement activity to reach, influence and convert priority audiences. 

• Manage marketing budget, resources and ROI, ensuring spend is aligned to commercial priorities and measurable outcomes. 
• Lead, coach and develop a high-performing marketing team, creating a collaborative, commercially focused and accountable culture. 

Skills, Knowledge and Expertise

• Track record of working in the cyber security industry, with enough sector understanding to shape relevant propositions, campaigns and executive-level client engagement. 
• A degree in Marketing, Business, or a related field, or equivalent experience 
• Significant demonstrable experience in senior marketing leadership roles within cyber, consulting or professional services – ideally a services-led organisation. 
• Demonstrated success in developing and implementing marketing strategies that drive business growth.  
• Strong understanding of marketing programmes that support relationship selling, strategic account growth and long-cycle buying journeys. 
• Excellent stakeholder management and communication skills, with the credibility to influence senior Sales, Strategic Accounts, Market Leaders, Alliances, technical SMEs and executive stakeholders. 
• Experience of leading the operational delivery of a marketing programme, including planning cadence, governance, budget management, resource allocation, performance reporting and cross-functional coordination. 
• Proven experience of leading, coaching and developing a marketing team, setting clear priorities, creating accountability and building capability across specialist and regional teams. 
• Strong commercial and analytical capability, with experience using performance data, customer insight and pipeline metrics to optimise marketing investment and improve outcomes. 
• Strategic thinker with a hands-on, outcome-focused approach and the ability to move between strategic direction, commercial prioritisation and operational delivery. 
• Ability to thrive in a fast-paced, dynamic environment, adapt to changing market trends and translate shifting business priorities into clear marketing plans.