Director, Marketing CCTM, Egypt

Coca-Cola is hiring a Director, Marketing CCTM, Egypt in Cairo, Egypt. Level rates it ; you can apply on Coca-Cola.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
Tools and skills the posting cites include brand strategy, portfolio management and market research.
Level classifies it as an executive role.
Level lists 222 other open roles at Coca-Cola.
The role was posted within the past week.

AI in this role

Lead end-to-end marketing strategy, portfolio optimization, and brand execution for Coca-Cola Trade Mark in Egypt.

brand-strategyportfolio-managementmarket-researchp-and-l-managementintegrated-marketing

Job Description Summary:

The Director, Marketing CCTM(Coca–Cola Trade Mark) Egypt serves as the end-to-end marketing leader for the country, responsible for translating Africa Operating Unit (OU) strategies into powerful, locally relevant execution that drives brand love, market share, and business performance. This role integrates system partners, steers capability development, and orchestrates full funnel marketing excellence across Egypt’s diverse consumer, customer, and channel landscape.

What You will Do:

1. Marketing Leadership & Business Impact

Serve as the strategic and operational marketing lead for Egypt, accountable for brand health, equity growth, market share, and full-funnel marketing performance.

Combine local market insights with OU strategic frameworks to create high-impact, locally resonant plans.

Build strong collaboration and alignment with bottling partners, agencies, customers, and cross-functional teams.

Act as the senior-most marketing integrator for Egypt, representing the voice of the consumer and the market.

2. Strategy, Portfolio & Annual Business Planning

Lead the development of the Egypt portfolio strategy and annual marketing calendar.

Own the Annual Business Plan (ABP) for marketing and steward its execution with excellence.

Influence OU Long-Range Plans (LRPs) with consumer-led, market-driven insights.

Drive portfolio optimization using consumer, shopper, and channel intelligence.

3. Insights, Research & Consumer Intimacy

Lead identification, localization, and application of consumer and shopper insights.

Partner with the OU to shape and deploy the Egypt insights and research agenda.

Translate insights into growth opportunities, innovation platforms, and brand strategies.

4. Brand Building, Innovation & Flywheel Execution

Own Egypt’s end-to-end brand and innovation plans: strategy → activation → tracking.

Ensure rigorous flywheel execution—test, learn, optimize, scale.

Lead flawless market execution of brand programs, toolkits, and innovation launches.

Steer in-market performance reviews and continuous improvement cycles.

Role Requirement:

Bachelor’s degree in Business/Marketing/Communications or related field required

15+ years of senior marketing leadership experience across:
- Brand & portfolio strategy
- Insights & analytics
- Innovation management
- IMX / integrated marketing campaigns
- Budget and P&L stewardship

Strong experience in Egypt FMCG or beverage market preferred.
Deep understanding of Egypt consumer behavior, retail landscape, and route-to-market dynamics.
Proven ability to manage cross-functional teams and influence senior stakeholders across Franchise and bottler systems.
Strong analytical capabilities with experience using Egypt retail and consumer data.
Ability to operate effectively in a complex, multi-stakeholder environment

Skills:

Account Management, Account Management, Brand Planning, Brand Portfolio, Brand Positioning, Brand Strategy, Business Development, Business Insights, Communication, Consultative Sales Management, Consumer Behavior, Customer Marketing, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, Marketing Calendars, Marketing Initiatives, Marketing Insights, Marketing Strategies, National Account Sales, Negotiation, Pitch Presentations, Planning {+ 3 more}

Location(s):

Egypt

City/Cities:

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

November 1, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

How we rate this

Director, Marketing CCTM, Egypt at Coca-Cola rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Director, Marketing CCTM, Egypt is an open job at Coca-Cola.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in Egypt - Cairo.
The job was posted on October 20, 2026.
Seniority: executive.
Applications are handled by Coca-Cola. Apply on Coca-Cola

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand StrategyPortfolio ManagementMarket ResearchP And L ManagementIntegrated Marketing

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python Machine learning

Pay

Typical marketing job: $147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where brand strategy was part of your work. What did you do?
Tell me about a project where portfolio management was part of your work. What did you do?
Tell me about a project where market research was part of your work. What did you do?
Tell me about a project where p and l management was part of your work. What did you do?
Tell me about a project where integrated marketing was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Brand Strategy, Portfolio Management, Market Research, P And L Management, and Integrated Marketing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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