Director Marketing Commercialization & Services Monetization
Mastercard is hiring a Director Marketing Commercialization & Services Monetization in New York, United States. Level rates it ; you can apply on Mastercard.
Level's read on this job
- Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
- Tools and skills the posting cites include marketing commercialization, financial acumen and sponsorships.
- Level classifies it as an executive role.
- Level lists 1,100+ other open roles at Mastercard.
AI in this role
Own commercial and financial management of monetizable U.S. marketing assets, sponsorships, and services.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Director Marketing Commercialization & Services MonetizationMastercard’s U.S. Marketing & Communications organization manages a powerful portfolio of sponsorships, experiences, intellectual property and marketing assets that can create differentiated value for our customers while driving incremental revenue for Mastercard.We are seeking a Director, Marketing Commercialization & Services Monetization to build and manage the commercial discipline around these assets. This individual will sit at the intersection of Partnership Marketing, Sponsorships, and Services, helping transform our portfolio of rights and assets into compelling, scalable solutions for financial institutions,
merchant partners and other U.S. customers.
We are looking for a commercially minded operator with strong financial acumen who can bring structure, discipline and accountability to how assets are valued, packaged, sold, tracked and fulfilled.
Role
• Own the commercial and financial management of monetizable U.S. marketing assets and campaigns, with clear visibility into revenue, cost, margin, utilization and overall portfolio performance.
• Establish and manage the end-to-end operating model for marketing asset
monetization; from inventory and valuation through packaging, pipeline
development, sale and fulfillment.
• Collaborate across marketing communications to translate sponsorship rights, experiences and other marketing assets into differentiated customer solutions.
• Develop commercially compelling packages that combine individual rights and assets into scalable offerings aligned to customer needs and Mastercard growth priorities.
• Manage the pipeline of monetization opportunities, working with customer-facing teams to identify demand, advance opportunities and drive conversion.
• Serve as a key connection into the Services commercial organization, ensuring opportunities are appropriately structured, forecasted and incorporated into the Services revenue pipeline.
• Apply strong financial discipline to pricing, deal economics, margin and investment decisions, providing leadership with a clear view of portfolio performance and future revenue potential.
• Understand contractual and intellectual property rights and work with
Sponsorships, Legal and other partners to determine what Mastercard can
commercialize, package and pass through to customers.
• Maintain a single source of truth for available, committed and sold inventory,
ensuring Mastercard maximizes utilization while meeting existing contractual and customer commitments.
• Coordinate with delivery teams to ensure sold assets are successfully fulfilled, and customer commitments are met.
• Establish governance, processes and reporting across the portfolio, creating greater consistency in how opportunities are evaluated, priced, approved, tracked and measured.
• Use customer demand, utilization and financial performance to identify new
monetization opportunities and help inform future marketing and sponsorship
investment decisions.
All About You
• You are a commercial operator first, comfortable owning revenue, economics, pipeline and performance
• You have exceptional financial acumen and experience working with P&Ls, pricing, forecasting, margin, business cases and/or commercial deal structures.
• You understand how to take a portfolio of assets or capabilities and turn it into clearly defined valuable and sellable customer propositions.
• You bring strong operational discipline and are comfortable creating structure where it may not yet exist, building processes, governance, reporting and accountability across multiple teams.
• You have experience with commercial rights, intellectual property, media,
sponsorships, partnerships, licensing, etc. and understand the fundamentals of valuation, packaging and fulfillment.
• You are an exceptional cross-functional leader who is comfortable engaging senior stakeholders and can translate complex commercial and operational information into clear recommendations and decisions.
• You thrive in an entrepreneurial environment and are energized by the opportunity to build a new capability and establish the operating model around it.
• Experience within payments, financial services, professional sports, entertainment,Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Purchase, New York: $174,000 - $286,000 USDHow we rate this
Director Marketing Commercialization & Services Monetization at Mastercard rates 1 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where marketing commercialization was part of your work. What did you do?
- Tell me about a project where financial acumen was part of your work. What did you do?
- Tell me about a project where sponsorships was part of your work. What did you do?
- Tell me about a project where revenue operations was part of your work. What did you do?
- Tell me about a project where portfolio management was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Marketing Commercialization, Financial Acumen, Sponsorships, Revenue Operations, and Portfolio Management. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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