Director, Marketing - Health Plans & Health Systems

AI in this role

Director of Marketing to scale the health plans vertical for an AI-powered mental health company.

marketingb2b2chealthcareleadership

About Lyra Health Lyra Health is a leading provider of evidence-based mental health care, serving more than 20 million people globally in partnership with employers and more than 100 million through health plan and partner relationships. The company has delivered more than 15 million sessions of mental health care, published more than 35 peer-reviewed studies, and delivered unmatched outcomes in terms of access, clinical effectiveness, and cost efficiency. Extensive peer-reviewed research confirms Lyra’s transformative care model helps people recover twice as fast and results in a 26% annual reduction in overall healthcare claims costs. Lyra is transforming access to life-changing mental health care through Lyra Empower, the only fully integrated, AI-powered platform combining the highest-quality care and technology solutions.
About the Role:

Lyra is seeking an experienced Director of Marketing to scale our Health Plans & Health Systems (HP/HS) vertical. In this leadership role, you will oversee end-to-end marketing across the entire HP/HS ecosystem—driving referring provider engagement, B2B/B2B2C messaging, and member acquisition.

Reporting directly to the SVP, Solutions & Commercialization, you will serve as the marketing leader for this high-growth vertical. You will build and empower a high-performing AI-native marketing organization, oversee cross-channel strategy, align clinical and product offerings with go-to-market execution, and serve as a key partner to business development, account management, and clinical leadership.

How we rate this

Director, Marketing - Health Plans & Health Systems at Lyra Health rates 30 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

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A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

MarketingB2b2cHealthcareLeadership

Questions you could be asked

Tell me about a project where marketing was part of your work. What did you do?
Tell me about a project where b2b2c was part of your work. What did you do?
Tell me about a project where healthcare was part of your work. What did you do?
Tell me about a project where leadership was part of your work. What did you do?

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List these exact terms on your resume: Marketing, B2b2c, Healthcare, and Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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