Director of Product Management, Hardware
Apptronik is hiring a Director of Product Management, Hardware in Austin, United States. Level rates it ; you can apply on Apptronik.
Level's read on this job
- On Level's scale, this role is Works on AI ●●●○: the daily work is on AI products, without building the model.
- The posting mentions Robotics, Hardware Stack and product management among its tools and skills.
- Level classes it as an executive role.
- Apptronik has 89 other open roles on Level.
AI in this role
Lead the hardware product management team for AI-powered humanoid robots, defining strategy and lifecycle from concept to production.
Apptronik is a human-centered robotics company developing AI-powered robots to support humanity in every facet of life. Our flagship humanoid robot, Apollo, is built to collaborate thoughtfully with people, starting with critical industries such as manufacturing and logistics, with future applications in healthcare, the home, and beyond.
We operate at the cutting edge of Applied AI, applying our expertise across the full robotics stack to solve some of society's most important problems. You will join a team dedicated to bringing Apollo to market at scale, tackling the complex challenges like safety, commercialization, and mass production to change the world for the better.
JOB SUMMARY
The Head of Product Management, Hardware leads product management for all of Apptronik's hardware systems, including robots, peripherals, and components. You own the hardware product vision, partnering closely with engineering and manufacturing leadership to develop and execute the hardware roadmap. You build and lead a team of product managers who translate market demands and customer use cases into executable roadmaps. You are accountable for hardware products across their full lifecycle, from concept and new product introduction through production, sustaining, and end-of-life.
ESSENTIAL DUTIES AND RESPONSIBILITIES or KEY ACCOUNTABILITIES
- Build, lead, and develop the hardware product management team: hire, level, coach, and set the standards for how hardware products are managed.
- Partner with engineering leadership developing and maintaining the hardware roadmap: scope, sequencing, and priorities across robots, peripherals, and components.
- Own hardware product strategy, assuring engineering deliverables create a coherent portfolio, managing reuse, variants, and configuration strategy
- Establish roadmap governance, prioritization frameworks, and metrics discipline across the team, holding product managers accountable to customer-connected, outcome-driven roadmaps.
- Drive the Total Cost of Ownership (TCO) strategy, balancing unit COGS with field reliability, serviceability, and maintenance costs to maximize customer ROI.
- Define and track portfolio-level product and program health metrics, and represent hardware product status in executive reviews.
- Drive the full new product introduction (NPI) lifecycle with hardware engineering and operations, from prototype through mass production, owning gate criteria and product go/no-go decisions.
- Own the hardware product lifecycle beyond launch: sustaining, continuous improvement, field-issue resolution, spares, and end-of-life planning for a deployed fleet.
- Drive make-versus-buy decisions across systems and components, weighing cost, lead time, risk, IP, and supply continuity.
- Lead vendor and manufacturing engagement at the product level, working with suppliers, contract manufacturers, and internal manufacturing teams on requirements, feasibility, cost, quality, and supply.
- Own product cost: BOM and COGS targets and the sourcing and inventory trade-offs behind them, ensuring competitive unit economics.
- Align with software product leadership across the hardware/software divide so systems are defined, sequenced, and integrated coherently.
- Partner with safety, quality, and compliance teams to ensure products meet applicable standards and that failure modes and field risks are addressed.
SKILLS AND REQUIREMENTS
- Proven track record building and leading product management teams
- Deep hardware product and NPI fluency: taking complex hardware from concept through end of life, including design for manufacturability, reliability and validation, and cost/BOM management.
- Experience with autonomous robots or similar complex electromechanical systems enabling fluency at the hardware/software co-development boundary.
- Hands-on experience working with vendors, suppliers, contract manufacturers, and internal manufacturing teams.
- A keen eye for make-versus-buy decisions across systems and components.
- Strong analytical skills with metrics discipline for performance tracking and data-driven decision-making.
- Excellent verbal and written communication, translating technical insight into business impact for engineering and executive audiences.
EDUCATION and/or EXPERIENCE
- Bachelor's degree (or equivalent) in mechanical, electrical, systems, or robotics engineering, or a related field; advanced degree or MBA helpful.
- At least 10 years of experience in product management or engineering, including 5+ years leading product managers, with a track record of shipping complex hardware products.
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer.
- Ability to spend time on lab and manufacturing floors, and to travel to supplier and manufacturing sites as needed.
- Must be able to lift 15 pounds at times.
- Vision to read printed materials and a computer screen; hearing and speech to communicate.
*This is a direct hire. Please, no outside Agency solicitations.
Apptronik provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
How we rate this
Director of Product Management, Hardware at Apptronik rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where product management was part of your work. What did you do?
- Tell me about a project where hardware lifecycle was part of your work. What did you do?
- Tell me about a project where roadmap planning was part of your work. What did you do?
- Tell me about a project where team leadership was part of your work. What did you do?
- Walk me through how you've used Robotics in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Product Management, Hardware Lifecycle, Roadmap Planning, Team Leadership, and Robotics. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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