DtC Program Manager APAC

As the DTC Program Manager, APAC, you are responsible for driving the deployment and performance of Sonova's direct-to-consumer eCommerce capability across the Asia Pacific region. Working in close collaboration with the eCommerce Director, this role ensures that global eCommerce strategy lands with regional relevance, commercial discipline and execution pace across APAC markets.

As the primary Digital Office interface for APAC, you'll build direct relationships with regional and country commercial teams, translates global eCommerce standards into locally executable plans and hold markets accountable for deployment milestones and performance outcomes.

In this role, you will be in charge of:

APAC eCommerce Deployment 

• • Lead the deployment of Sonova's DtC capability across APAC markets, ensuring global platform standards are localised effectively and activated with commercial discipline
  • Manage the end-to-end market launch process across APAC, from readiness assessment through go-live and performance stabilisation
  • Identify and resolve market-specific barriers to DtC deployment — regulatory, technical, commercial or organisational — escalating where global decisions are required
  • Track deployment milestones across APAC markets and hold country teams accountable for execution commitments

• Regional Market Interface

  • Act as the primary Digital Office contact for APAC regional and country commercial teams on all DtC topics
  • Build and maintain direct working relationships with regional and country leaders, ensuring global DtC strategy lands with local relevance and execution commitment
  • Gather regional market intelligence — consumer behaviour, platform dynamics, regulatory environment — and feed structured insights back to the eCommerce Director to inform global strategy

  Platform & IT Interface

  • Translate APAC market requirements into structured platform briefs for the eCommerce Director and IT, ensuring regional needs are captured accurately before development begins
  • Track platform delivery against APAC deployment requirements, flagging deviations and managing scope changes with IT and the eCommerce Director
  • Ensure global platform standards are applied consistently across APAC deployments without stifling locally necessary adaptations

  APAC DtC Performance

  • Own eCommerce performance tracking across APAC markets, providing the eCommerce Director with a consolidated and accurate view of regional outcomes
  • Monitor performance against global KPI frameworks — revenue, conversion, basket size, customer acquisition and retention — identifying gaps and working with country teams to drive improvement
  • Escalate persistent performance issues to the eCommerce Director with diagnosis and recommended resolution options

  Digital PMO Interface

  • Feed structured and timely APAC DtC program updates to the Digital PMO for cross-pillar portfolio tracking
  • Flag regional delivery risks and market-specific blockers to the Digital PMO for escalation
  Participate in portfolio governance reviews as the accountable owner of APAC

Your background:

• 6+years in eCommerce program management, digital commerce operations or direct-to-consumer deployment in a multinational organisation
• Demonstrated experience launching and scaling eCommerce in APAC markets, with strong understanding of regional commercial dynamics, consumer behaviour and platform ecosystems
• Track record of managing multi-market deployment programs with accountability for timelines, adoption and performance outcomes
• Experience engaging and influencing country and regional commercial teams to drive eCommerce execution in market
• Familiarity with DtC platform delivery and IT interface
• Able to translate market requirements into structured briefs without being a technical expert
• Fluent in English, any other language such as Japanese, Korean or Hindi is considered a plus

How we work:

At Sonova, we prioritize the well-being of our employees and foster an inclusive environment that promotes engagement and collaboration. Our team-customized hybrid work model empowers teams to balance individual needs with business goals, offering flexibility and individualized time management. We recognize the importance of life outside of work and strive to create a supportive and motivating workplace where innovation thrives.