ABBEL Product Marketing Specialist
ABB is hiring an EL Product Marketing Specialist. Level rates it ; you can apply on ABB.
Level's read on this job
- Level rates this marketing role Little AI ●○○○: aI is not part of the work.
- The posting mentions market intelligence, go to market and product marketing among its tools and skills.
- Level classes it as a mid-level role.
- ABB has 2,000+ other open roles on Level.
AI in this role
Implement product marketing strategies, market intelligence, and go-to-market execution for grid components.
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
EL Product Marketing Manager__
Your role and responsibilitiesIn this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.
The work model for the role is: {onsite}
This role is contributing to the {Grid Components PM-ELDS product} in {Xiamen, China}. Main stakeholders are {ELDS}.
You will be mainly accountable for:
Market Intelligence & Analysis
- Lead overall market intelligence including data collect and analysis from customer segments, competitors, field feedback, and market trends to identify emerging opportunities, risks, and unmet needs, and translate data into product strategic recommendation.
- Monitor sales performance metrics (e.g., conversion rate, hit rate, win-loss analysis) and adjust GTM tactics in real-time
- Own product positioning, target segment definition, and value propositions, set up product market strategies including pricing frameworks, promotion and channel strategies
- Develop and execute G-T-M plans for new products/updates, including launch timelines, pricing strategy, and channel enablement
- Translate customer insights into clear product requirements, lifecycle recommendation and new product development priorities.
- Partner with Product Manager and Product Specialists to validate business cases for new products and manage product life cycle marketing.
- Act as the “Voice of the Market” in the business. Champion market perspective across the organization, driving alignment and strategic decision-making
- Facilitate collaboration between Product Manager, R&D, and Product Specialist to synchronize market strategy with roadmap and industrialization
- Co-own customer events (e.g., trade shows) with Product Specialist for technical demonstration
Our team dynamics
You will join a {dynamic, talented, high performing} team, where you will be able to thrive.
Qualifications for the role
• Bachelor’s degree or above in Electrical, Mechanical Engineering or related fields
• Proven experience in product marketing within electrical equipment, power distribution, or industrial automation industries, ＞5 year experience is preferred
• Deep understanding of Medium Voltage Circuit Breaker technologies, applications, and power distribution
• Familiarity with MV circuit breaker ratings, protection devices, relay systems, and digital monitoring solutions
• Knowledge of smart grid technologies, digital substations
• Excellent interpersonal skills to work with multiple internal and external stakeholders
• Collaborative, solution-focused approach
• Customer-focused mindset with demonstrated ability to take ownership of customer issues
• Ability to work effectively in cross-functional teams and matrix organizations
• Fluent in English written and verbal
More about us
ABB is a technology-based provider of power and automation products, systems, solutions and services. Building on our core strengths of technology leadership, pioneering spirit and a sustainable approach to business, ABB helps our customers to become more profitable while lowering environment impact.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
How we rate this
EL Product Marketing Specialist at ABB rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- Typical marketing job
- $147k
This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs
Questions you could be asked
- Tell me about a project where market intelligence was part of your work. What did you do?
- Tell me about a project where go to market was part of your work. What did you do?
- Tell me about a project where product marketing was part of your work. What did you do?
- Tell me about a project where portfolio optimization was part of your work. What did you do?
- Tell me about a project where pricing strategy was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Market Intelligence, Go To Market, Product Marketing, Portfolio Optimization, and Pricing Strategy. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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