VoodooGrowth Strategy & Ad Monetization Manager
Voodoo is hiring a Growth Strategy & Ad Monetization Manager in Paris, France. Level rates it ; you can apply on Voodoo.
Level's read on this job
- Level rates this role Little AI ●○○○: aI is not part of the work.
- Tools and skills the posting cites include ad monetization, growth strategy and a b testing.
- Level classifies it as a mid-level role.
- Level lists 115 other open roles at Voodoo.
AI in this role
Growth Strategy & Ad Monetization Manager to optimize revenue performance across mobile games and apps.
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
TeamOur Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.
RoleWe are looking for a Growth Strategy & Monetization Manager to join the Ad Monetization team. You will work directly on revenue-critical topics, combining strategic thinking, data-driven analysis, and operational execution to improve performance across millions of daily users. This role is ideal for someone with a consulting or analytical background who wants to move from advising to owning a € multi-hundred-million revenue engine.
Drive revenue Performance
Own ad monetization performance across a portfolio of games and apps
Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
Translate analysis into concrete action plans with measurable revenue impact
Optimize the ad tech stack
Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
Structure and lead A/B tests to maximize yield and long-term LTV
Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics
Lead high-impact projects
Structure ambiguous ad monetization challenges and break them into actionable workstreams
Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy
Build scalable processes and dashboards to professionalize performance tracking
Contribute to long-term ad monetization strategy and revenue diversification initiatives
Act as a business owner
Operate with full visibility on revenue performance
Take ownership of initiatives end-to-end, from diagnosis to implementation
Influence key decisions impacting millions in annual revenue
Master’s degree from a top engineering or business school (Programme Grande Ecole).
You have 3-6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.)
You are curious, highly analytical, and passionate about having an impact, whatever’s thrown your way
You wish to work in an environment that values candor, freedom, and responsibility
Nice to have:
You can run your own SQL queries
You have experience in gaming or performance marketing
You are fluent in English and French
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
Swile Lunch voucher
Gymlib (100% borne by Voodoo)
Wellness activities in our Paris office
Flexible vacation policy
Remote days
Child daycare facilities (Les Petits Chaperons rouges)
How we rate this
Growth Strategy & Ad Monetization Manager at Voodoo rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where ad monetization was part of your work. What did you do?
- Tell me about a project where growth strategy was part of your work. What did you do?
- Tell me about a project where a b testing was part of your work. What did you do?
- Tell me about a project where data analysis was part of your work. What did you do?
- Tell me about a project where mobile marketing was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Ad Monetization, Growth Strategy, A B Testing, Data Analysis, and Mobile Marketing. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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