Head of Affluent Growth

Your impact

As Head of Affluent Growth, you will define, coordinate and execute the growth agenda for investment solutions across Personal Banking and Mass Affluent clients. Your mission is to drive assets under management, investment fee income and client engagement, while strengthening ING's position as the preferred investment partner for affluent retail clients. You will combine strategic vision with commercial execution, using data and customer insights to accelerate growth, enhance client value propositions and optimize performance across both human and digital channels.

This is a key leadership position within Personal Banking, offering the opportunity to influence commercial strategy, client growth and long-term business performance across one of ING Belgium's most important client segments.

Your role

You will:

• Drive the growth strategy for investments, deposits and client activation across Personal Banking.
• Accelerate assets under management, investment fee income and the number of active investors.
• Shape and continuously improve ING's value proposition for Affluent clients.
• Translate strategic priorities into clear commercial plans, measurable objectives and disciplined execution.
• Lead commercial activation, sales coaching, communication and digital after-sales initiatives.
• Use data, performance insights and customer intelligence to identify growth opportunities and improve commercial effectiveness.
• Improve acquisition, activation, retention and conversion across human and digital channels.
• Support and challenge senior stakeholders, regional management and commercial teams.
• Build strong partnerships across Personal Banking, Private Banking, Business Banking and central functions.
• Prepare strategic recommendations, business cases and performance insights for Management Team discussions.
• Foster collaboration, accountability and a culture focused on execution and results.
• Lead, inspire and develop a multidisciplinary team focused on growth and client value.

The team

You will work closely with the Lead Digital After-Sales and the Lead Value Proposition & Sales Development, steering a multidisciplinary team active in:

• Sales Management
• Sales Coaching
• Customer Journey Design
• Value Proposition Development
• Communication & Sales Support
• Digital After-Sales

Together, you will create the commercial momentum needed to achieve ING's growth ambitions while delivering a seamless and engaging customer experience across all channels.

What you'll bring

Experience

• Significant leadership experience in commercial development, business growth, value proposition management or investment services.
• Strong knowledge of Personal Banking, Affluent client segments and investment products.
• Proven experience driving commercial performance and delivering measurable business results.
• Experience translating strategic ambitions into clear priorities, action plans and successful execution.
• Strong understanding of investment distribution, client acquisition and customer engagement dynamics.

Skills & Competencies

• Strong commercial acumen combined with strategic thinking.
• A highly analytical mindset with the ability to translate data into actionable business decisions.
• Excellent stakeholder management, influencing and communication skills.
• Strong decision-making capabilities and execution discipline.
• The ability to perform and lead effectively in a fast-paced and demanding environment.
• High energy, resilience, accountability and a strong can-do mentality.
• A passion for developing people, fostering collaboration and delivering measurable impact.

Language Requirements

• Professional proficiency in Dutch, French and English.
• Ability to influence and engage stakeholders across all regions of Belgium.
• Excellent written and verbal communication skills in all three languages.

Why ING?

At ING, you'll have the opportunity to shape the future of Personal Banking, influence strategic decisions and make a direct impact on client growth and commercial performance.

You'll join a dynamic environment where innovation, collaboration and entrepreneurship are encouraged every day. We empower our people to challenge the status quo, take ownership and create meaningful impact for our clients and our business.

Ready to make a difference?

If you are a strategic leader with a passion for growth, investments and client engagement, and you are ready to accelerate ING's ambitions in the Affluent Banking segment, we would love to hear from you.

Join ING and help shape the future of Affluent Banking. 🚀