Level

Cognition

Head of EMEA Marketing

Cognition is hiring a Head of EMEA Marketing for a remote role open to applicants in United Kingdom. Level rates it ; you can apply on Cognition.

Level's read on this job

  • Level rates this marketing role Little AI ●○○○: aI is not part of the work.
  • This is listed as a remote role.
  • The posting mentions Cursor and Devin among its tools and skills.
  • Level classes it as an executive role.
  • Cognition has 104 other open roles on Level.

AI in this role

cursordevin

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

Cognition is building momentum internationally, and this role exists to turn early traction into a durable market presence. You will own the end-to-end marketing motion for EMEA — from how we show up in the market to how we generate pipeline and build the Cognition brand with developers, technical buyers, and enterprise decision-makers.

This is a builder role. You'll work closely with HQ marketing and our EMEA Country Head to localize global programs, create net-new initiatives where needed, and ensure Cognition is credible and compelling to audiences .

What You’ll Do

  • Own EMEA marketing end-to-end including brand presence, demand generation, partner marketing, events, and customer case studies. Adapting global programs and building local ones where gaps exist.

  • Partner with the EMEA sales and account teams to align marketing activity to pipeline priorities and key target accounts.

  • Own vertical ABM strategy and run targeted campaigns that are grounded in real customer outcomes.

  • Localize core positioning and messaging for the EMEA market, working closely with product marketing.

  • Lead EMEA events strategy, including owned events and third-party sponsorships, in partnership with global programming.

  • Build and own the EMEA partner marketing motion, developing co-marketing programs with resellers, SIs, and platform partners that generate pipeline and extend Cognition's reach into accounts.

  • Develop joint GTM programs with key partners: co-branded campaigns, partner-led events, solution briefs, and field enablement that helps partners tell the Cognition story credibly

  • Track and report on pipeline contribution and marketing performance for the region.

What Success Looks Like

  • Cognition has a credible, consistent brand presence in the Japanese market

  • Partner marketing is a meaningful and measurable pipeline channel

  • Key SI and platform partners can tell the Cognition story and are actively co-selling and co-marketing

  • HQ and EMEA are tightly aligned on messaging, programs, and priorities

  • Cognition becomes known as a serious player in the EMEA developer and enterprise ecosystem

You Should Be:

  • 5–10 years in enterprise B2B GTM, with meaningful experience in EMEA marketing roles.

  • Fluent in English; able to operate credibly in both cultures and navigate the nuances of each.

  • Experienced across a mix of demand generation, field marketing, partner marketing, and events — this is not a specialist role

  • Experienced building and executing partner marketing programs with resellers, SIs, GSIs, and platform alliances

  • A strong operator who's comfortable building in an environment where not everything is defined. You know how to pull from HQ while moving independently

  • Able to translate complex technical products (AI, developer tools) into messaging that resonates with EMEA enterprise buyers and technical audiences

  • Collaborative and low-ego

Bonus Points:

  • Experience in developer tools, AI/ML, or engineering productivity platforms

  • Background at a company with a services-plus-product model (forward-deployed engineers, professional services, or solutions engineering)

  • Existing relationships with key EMEA SIs and resellers

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

Data Privacy and Arbitration: By submitting your application, you agree to our Global Applicant and Job Candidate Privacy Notice. For US applicants, by submitting your application, you agree to the Applicant Arbitration Agreement.

How we rate this

Head of EMEA Marketing at Cognition rates 34 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

CursorDevin

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. What's a project where you used Cursor hands-on?
  2. Walk me through how you've used Devin in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Cursor and Devin. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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