Head of Marketing, India, AWS , Field Marketing-APJ

Amazon is hiring a Head of Marketing, India, AWS , Field Marketing-APJ in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
The posting mentions AWS, marketing strategy and demand generation among its tools and skills.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Lead AWS marketing strategy and execution for India across campaigns, events, digital marketing, and PR.

aws

marketing-strategydemand-generationpublic-relations

Amazon Web Services is seeking a senior marketing leader to define and execute the marketing strategy for India — one of the fastest-growing and most strategically important markets in the Asia Pacific region. This is a player/coach role: you will set the long-term marketing direction for India while staying deeply connected to execution across demand generation, Account-Based Marketing (ABM), events, digital marketing, and public relations.

As the Head of Marketing for India, you will be the single-threaded owner of marketing strategy, planning, and campaign execution targeting startups, developers, digital natives, SMBs, enterprises, and public sector customers across India. You will lead and develop a high-performing regional marketing team, drive orchestration across global marketing functions — including the Integrated Demand Centre (IDC), digital marketing, and events (Flagship and Cohort) — and deliver locally resonant programs that accelerate customer acquisition, pipeline growth, and brand awareness.

You will partner closely with the India sales leadership team, cross-functional marketing leaders across Asia Pacific & Japan (APJ), and global corporate teams to ensure marketing programs are tightly aligned to business priorities and deliver measurable impact.

The ideal candidate combines strategic vision with executional rigor, has a proven track record of building and scaling marketing functions in India's technology landscape, and brings a genuine passion for cloud technology and an entrepreneurial mindset.

Key job responsibilities
• Create compelling, results-driven marketing plans, complete with market assessments that deliver identified objectives to the business
• Overseeing implementation of the Marketing strategy for India - including campaigns, events, digital marketing, and PR.
• Lead overall implementation of marketing programs including lead generation activities,
eMarketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc.
• Organize, assist and implement marketing events, including the AWS Summits, exhibitions, seminars, tradeshows and product launches.
• Day to day management and development of the marketing team.
• Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity.

A day in the life
The Head of Marketing for India will be responsible for building and executing marketing plans that deliver customer acquisition and retention programs necessary to power AWS's continued growth in India. The role's core responsibility is to use a combination of strong strategic planning and hands-on execution skills to successfully plan, develop, execute, and measure demand generation programs that deliver marketing contribution to the sales pipeline. You will operate at the intersection of strategy and action — setting the quarterly roadmap in the morning, reviewing campaign performance data over lunch, and joining a customer event debrief in the afternoon. No two days look the same, and that's what makes this role exciting.

Basic qualifications

- 6+ years of team management experience
- 15+ years of professional non-internship marketing experience
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience using data and metrics to measure impact and determine improvements
- Experience in leadership roles, overseeing teams conducting data analysis, process improvements, creative problem solving, and cross-functional collaboration

Preferred qualifications

- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
- Experience managing or working within cross-functional marketing and creative teams
- Experience communicating complex information and solutions to senior stakeholders and influencing decisions, or experience communicating results to senior leadership
- Experience in B2B technology marketing, cloud computing, or SaaS industries
- Deep understanding of the India technology and enterprise market landscape
- Experience in traditional and emerging media channels including digital display, online video, paid social, and event marketing
- MBA or equivalent advanced degree preferred

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Head of Marketing, India, AWS , Field Marketing-APJ at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Head of Marketing, India, AWS , Field Marketing-APJ is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, KA, Bengaluru.
The job was posted on September 25, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Marketing StrategyDemand GenerationPublic RelationsAWS

Also common in marketing jobs at this level

SQL AI agents Generative AI Python Machine learning LLM

Pay

Typical marketing job: $147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where marketing strategy was part of your work. What did you do?
Tell me about a project where demand generation was part of your work. What did you do?
Tell me about a project where public relations was part of your work. What did you do?
What's a project where you used AWS hands-on?

Adapt your resume

List these exact terms on your resume: Marketing Strategy, Demand Generation, Public Relations, and AWS. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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