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Head of Marketing, India, AWS , Field Marketing-APJ

Head of Marketing, India, AWS , Field Marketing-APJ at Amazon scores 0 out of 100 on AI centrality, which makes it AI Level 1 of 4 (Little AI) on this board. The level measures how much of the work is AI, not seniority.

IN, KA, Bengaluruseniorfull-time

AI in this role

Lead AWS marketing strategy and execution for India across campaigns, events, digital marketing, and PR.

aws

marketing-strategydemand-generationpublic-relations

Amazon Web Services is seeking a senior marketing leader to define and execute the marketing strategy for India — one of the fastest-growing and most strategically important markets in the Asia Pacific region. This is a player/coach role: you will set the long-term marketing direction for India while staying deeply connected to execution across demand generation, Account-Based Marketing (ABM), events, digital marketing, and public relations.

As the Head of Marketing for India, you will be the single-threaded owner of marketing strategy, planning, and campaign execution targeting startups, developers, digital natives, SMBs, enterprises, and public sector customers across India. You will lead and develop a high-performing regional marketing team, drive orchestration across global marketing functions — including the Integrated Demand Centre (IDC), digital marketing, and events (Flagship and Cohort) — and deliver locally resonant programs that accelerate customer acquisition, pipeline growth, and brand awareness.

You will partner closely with the India sales leadership team, cross-functional marketing leaders across Asia Pacific & Japan (APJ), and global corporate teams to ensure marketing programs are tightly aligned to business priorities and deliver measurable impact.

The ideal candidate combines strategic vision with executional rigor, has a proven track record of building and scaling marketing functions in India's technology landscape, and brings a genuine passion for cloud technology and an entrepreneurial mindset.

Key job responsibilities
• Create compelling, results-driven marketing plans, complete with market assessments that deliver identified objectives to the business
• Overseeing implementation of the Marketing strategy for India - including campaigns, events, digital marketing, and PR.
• Lead overall implementation of marketing programs including lead generation activities,
eMarketing campaigns, product & solutions sales support, reference programs, customer & developer marketing programs, etc.
• Organize, assist and implement marketing events, including the AWS Summits, exhibitions, seminars, tradeshows and product launches.
• Day to day management and development of the marketing team.
• Work closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.
• Develop and execute customer-driven, locally oriented marketing strategies and programs that will increase customer demand, sales, and positively impact Amazon Web Services brand equity.

A day in the life
The Head of Marketing for India will be responsible for building and executing marketing plans that deliver customer acquisition and retention programs necessary to power AWS's continued growth in India. The role's core responsibility is to use a combination of strong strategic planning and hands-on execution skills to successfully plan, develop, execute, and measure demand generation programs that deliver marketing contribution to the sales pipeline. You will operate at the intersection of strategy and action — setting the quarterly roadmap in the morning, reviewing campaign performance data over lunch, and joining a customer event debrief in the afternoon. No two days look the same, and that's what makes this role exciting.

Basic qualifications

- 6+ years of team management experience
- 15+ years of professional non-internship marketing experience
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience using data and metrics to measure impact and determine improvements
- Experience in leadership roles, overseeing teams conducting data analysis, process improvements, creative problem solving, and cross-functional collaboration

Preferred qualifications

- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
- Experience managing or working within cross-functional marketing and creative teams
- Experience communicating complex information and solutions to senior stakeholders and influencing decisions, or experience communicating results to senior leadership
- Experience in B2B technology marketing, cloud computing, or SaaS industries
- Deep understanding of the India technology and enterprise market landscape
- Experience in traditional and emerging media channels including digital display, online video, paid social, and event marketing
- MBA or equivalent advanced degree preferred

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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Skills and AI tools this role asks for

Marketing StrategyDemand GenerationPublic RelationsAws

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Tell me about a project where marketing strategy was part of your work. What did you do?
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