Head of North America ISV Marketing, North America Partner Marketing

Amazon is hiring a Head of North America ISV Marketing, North America Partner Marketing in Seattle, United States. It pays $172k-$232k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
The listed pay starts 17% above the typical marketing posting on Level.
Tools and skills the posting cites include b2b marketing, account based marketing and partner marketing.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead direct and partner marketing strategy and execution for independent software organizations across North America.

b2b-marketingaccount-based-marketingpartner-marketingdemand-generation

The Head of North America ISV Marketing at AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organisations (ISV) in US and Canada. This role develops and executes strategic, data-driven marketing programs to, with and through partners to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. The role is responsible for both partner-led and AWS-led demand generation programs via targeted motions, like ABM and scale mechanisms. The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally. The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.

Key job responsibilities
• Develop, own and execute the North America ISV marketing plan including ABM (ISV as customer), integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies with customers.
• Hire and develop a team of NAMER ISV partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field and global marketing to ensure a unified marketing strategy across the Geo- specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

About the team
Partner Marketing, is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straight forward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners. This role is within the NAMER Partner Marketing Team.

Basic qualifications

- 10+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams

Preferred qualifications

- Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video and paid social
- Experience leading across multiple locales

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Mountain View - 171,800.00 - 232,400.00 USD annually
USA, CA, San Francisco - 171,800.00 - 232,400.00 USD annually
USA, NY, New York - 171,800.00 - 232,400.00 USD annually
USA, TX, Austin - 156,100.00 - 211,200.00 USD annually
USA, VA, Arlington - 156,100.00 - 211,200.00 USD annually
USA, WA, Seattle - 156,100.00 - 211,200.00 USD annually

How we rate this

Head of North America ISV Marketing, North America Partner Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Head of North America ISV Marketing, North America Partner Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $172k-$232k a year.
The role is based in US, WA, Seattle.
The job was posted on July 28, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

B2b MarketingAccount Based MarketingPartner MarketingDemand Generation

Also common in marketing jobs at this level

SQL AI agents Generative AI Python Machine learning LLM

Pay

This job starts at: $172k
Typical marketing job: $147k

This posting starts 17% above the typical marketing job. See marketing jobs

Questions you could be asked

Tell me about a project where b2b marketing was part of your work. What did you do?
Tell me about a project where account based marketing was part of your work. What did you do?
Tell me about a project where partner marketing was part of your work. What did you do?
Tell me about a project where demand generation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: B2b Marketing, Account Based Marketing, Partner Marketing, and Demand Generation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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