Level

Emergent Labs

Influencer Marketing Leader

Emergent Labs is hiring an Influencer Marketing Leader in Bengaluru, India. Level rates it ; you can apply on Emergent Labs.

Level's read on this job

  • Level rates this marketing role Little AI ●○○○: aI is not part of the work.
  • The posting mentions influencer marketing, campaign management and growth among its tools and skills.
  • Level classes it as a lead role.
  • Emergent Labs has 48 other open roles on Level.

AI in this role

Lead global influencer marketing and creator campaigns for an autonomous coding agent platform.

influencer-marketingcampaign-managementgrowthmarketing-strategyteam-management

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.

Since our public launch, we've crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We're backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.

We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.

We're hiring builders who want ownership, speed, and impact at global scale.

The Role:
Creators are one of our most important growth channels. Watching someone build a working app from a single sentence is content that travels, and we want a leader who can turn that into reach at a global scale. As Head of Influencer Marketing, you will own our creator channel end-to-end: the plan, the budget, the creators, the agencies, and the results.

The core problem you are solving is cost of attention. We want more impressions for every dollar we spend. That takes two things at once: a real instinct for content and trends, and the operating discipline to track the numbers daily and make hard calls quickly. You will lead an established influencer marketing team running campaigns across the globe.

What You'll Do:

  • Own the plan and the budget: build the channel plan bottom-up, make the case for the investment it needs, and own the return on it
  • Own cost of attention: bring down the cost of every thousand impressions we buy, without losing quality or relevance
  • Own the creator mix: decide which creators, tiers, formats, and markets earn our spend, and rebalance as the data changes
  • Build the trend engine: spot trends early, turn them into briefs quickly, and build a repeatable loop for catching virality rather than waiting for it
  • Run operations and measurement: track performance daily, keep attribution and reporting honest, and hold a high bar for execution across a high-volume channel
  • Manage agency partners: select, brief, and manage our agency partners, and decide what runs through them versus directly with creators
  • Lead the team: lead and grow an existing team and build the bench beneath you

What We're Looking For:

  • 10+ years of experience in marketing, growth, or creator and influencer roles, including time leading a team
  • A track record of running creator or influencer programmes at scale, with real budget ownership and hard numbers attached
  • Comfort building a plan bottom-up, defending the investment it needs, and being accountable for the outcome
  • Strong commercial and analytical instincts: you are fluent in cost per thousand impressions, funnel metrics, and plan versus actual, and you use them daily
  • Genuine content instinct: you live on social platforms, you know why things travel, and you can tell good content from expensive content
  • The operating discipline to run a high-volume channel: clean tracking, tight process, fast decisions
  • Experience managing agency partners and negotiating with creators or their representatives

What Sets You Apart:

  • Global experience, particularly running creator campaigns in the US and Europe
  • A consumer tech, app, or AI product background, where growth is measured closely
  • An audience of your own on social, or a history of building one
  • Experience building a channel's measurement and reporting from the ground up, not inheriting it

Benefits and Perks:

  1. Daily Meals: Lunch and Dinner provided
  2. Family Insurance: 5 Lakhs worth of coverage for you and your family
  3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
  4. Flexible Working Hours: Work arrangements that fit your life and commitments

Let's build the future of software together.

How we rate this

Influencer Marketing Leader at Emergent Labs rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Influencer MarketingCampaign ManagementGrowthMarketing StrategyTeam Management

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where influencer marketing was part of your work. What did you do?
  2. Tell me about a project where campaign management was part of your work. What did you do?
  3. Tell me about a project where growth was part of your work. What did you do?
  4. Tell me about a project where marketing strategy was part of your work. What did you do?
  5. Tell me about a project where team management was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Influencer Marketing, Campaign Management, Growth, Marketing Strategy, and Team Management. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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