Journey Architect, Customer Experience - AWS Integrated Demand Center
Amazon is hiring a Journey Architect, Customer Experience - AWS Integrated Demand Center in Seattle, United States. It pays $87k-$152k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
- Tools and skills the posting cites include Adobe Experience Platform, marketing operations and customer journey mapping.
- Level classifies it as a senior role.
- Level lists 21,000+ other open roles at Amazon.
AI in this role
Design and implement customer journey workflows and personalization rules using the Adobe Experience Platform.
Key job responsibilities
Technical Implementation & Operations (Primary Focus)
• Lead end-to-end technical implementation of customer journeys in Adobe Experience Platform (AEP)
• Build and configure journey orchestration workflows, segmentation logic, and personalization rules
• Execute technical implementations based on journey frameworks and requirements from Digital Strategists
• Implement shared foundations approach to enable scalable, reusable journey components
• Ensure data integrity and proper integration across marketing technology stack
• Monitor journey performance, troubleshoot technical issues, and optimize based on progression metrics
• Partner with Technical Architecture & Analytics (TAA) teams on data requirements and implementation
Journey Strategy & Framework Support:
• Assist Digital Strategists in developing customer journey frameworks across awareness, consideration, conversion, and loyalty stages
• Provide technical feasibility and best practice input during journey design workshops and planning sessions
• Contribute to journey strategy discussions with insights from platform capabilities and implementation experience
• Support the development of next best action and next best content recommendation strategies
• Collaborate on defining technical requirements and success metrics for Integrated Development Programs (IDPs)
Cross-Functional Collaboration:
• Partner with CX team on customer journey progression metrics and reporting
• Work closely with Channel (email, web, social, etc.) teams and Marketing Platform Operations (MPO) on campaign execution
• Coordinate with marketing technology teams and sales demand generation teams to ensure seamless customer experiences
• Collaborate with Customer Insights Leads to incorporate Voice of the Customer insights into technical implementations
• Present technical implementations and results to stakeholders
Basic qualifications
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Preferred qualifications
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
How we rate this
Journey Architect, Customer Experience - AWS Integrated Demand Center at Amazon rates 20 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where marketing operations was part of your work. What did you do?
- Tell me about a project where customer journey mapping was part of your work. What did you do?
- Tell me about a project where personalization was part of your work. What did you do?
- Tell me about a project where data integration was part of your work. What did you do?
- Walk me through how you've used Adobe Experience Platform in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Marketing Operations, Customer Journey Mapping, Personalization, Data Integration, and Adobe Experience Platform. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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