Lead, Photography (x/f/m)

HelloFresh is hiring a Lead, Photography (x/f/m) in Berlin, Germany. Level rates it ; you can apply on HelloFresh.

Level's read on this job

Level rates this role Uses AI ●●○○: an ordinary role that requires AI tools.
Tools and skills the posting cites include commercial photography, food photography and team leadership.
Level classifies it as a lead role.
Level lists 379 other open roles at HelloFresh.

AI in this role

Lead Photographer to oversee commercial photo productions and contribute to studio AI content initiatives.

commercial-photographyfood-photographyteam-leadershipcreative-direction

The role

As a Lead Photographer in the HelloFresh Studio, you are part of our Photography team, working across food, product, lifestyle, and marketing productions. You are first and foremost an exceptional photographer with deep technical and visual expertise, setting the benchmark for photographic quality, craft, and production excellence across the Studio.

You lead through expertise, influence, and example, helping elevate the capabilities of the photography team while maintaining high standards across large-scale asset production. You play a key role in developing photographic talent, evolving ways of working, and driving continuous improvement.

You collaborate closely with Producers, Styling, Culinary, Post-production, and Creative teams to deliver high-quality and scalable visual production across multiple brands. You stay up to date with industry developments and actively support AI direction, experimentation, and content generation initiatives within the Studio and broader organization, helping translate new technologies into practical production workflows.

What you’ll do

Lead by example and continuously raise the bar for photographic quality and execution across the Studio
Execute and oversee food, product, lifestyle, and marketing photography to the highest commercial standards
Coach, mentor, and support photographers through feedback, knowledge sharing, and hands-on guidance to elevate overall team capability
Define, maintain, and continuously improve photographic standards, shooting guidelines, and best practices
Work together with Studio leadership to improve production quality, studio efficiency, and scalable ways of working
Collaborate closely with Art Direction, Styling, Culinary, Post-production, and Creative teams to ensure strong and consistent visual execution
Support complex productions and solve creative and technical and production challenges on set
Drive consistency across large asset volumes while maintaining visual excellence and operational efficiency
Actively contribute to Studio and company AI initiatives by supporting experimentation, developing practical use cases, and helping integrate AI-supported and hybrid content creation workflows
Act as a trusted expert and escalation point for photographic quality, technical decision-making, and production excellence

What you’ll bring

You are a seasoned photography professional with 7+ years of experience in commercial photography, ideally including food, lifestyle, product, and high-volume e-commerce content production
You demonstrate exceptional photography craft and technical excellence. Providing a portfolio is mandatory
You have deep expertise in lighting, composition, camera systems, color, production environments, and visual storytelling
You have experience operating in fast-paced production environments and collaborating across multiple disciplines and stakeholders
You naturally elevate others through coaching, feedback, mentorship, and sharing best practices
Experience leading photographers or creative production teams is a plus
You are highly influential, collaborative, and comfortable aligning stakeholders without relying on hierarchy
You have a strong production mindset and continuously look for opportunities to improve workflows, quality, and efficiency
You stay current with developments in photography, visual production, and AI-supported content creation, and understand how to apply new technologies in a practical production environment
You have expert knowledge of Capture One and strong understanding of color grading and image editing. Experience with additional photography, automation, or AI-supported production tools is a plus
You can interpret and deconstruct creative briefs and translate them into practical photographic approaches, balancing creative intent, production realities, and visual quality
You have strong verbal and written communication skills in English

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Please include a portfolio of your recent and relevant work.

How we rate this

Lead, Photography (x/f/m) at HelloFresh rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Lead, Photography (x/f/m) is an open job at HelloFresh.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in Berlin, Berlin, Germany.
The job was posted on August 18, 2026.
Seniority: lead.
Applications are handled by HelloFresh. Apply on HelloFresh

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Commercial PhotographyFood PhotographyTeam LeadershipCreative Direction

Questions you could be asked

Tell me about a project where commercial photography was part of your work. What did you do?
Tell me about a project where food photography was part of your work. What did you do?
Tell me about a project where team leadership was part of your work. What did you do?
Tell me about a project where creative direction was part of your work. What did you do?
This role expects you to use AI tools as part of the job. Which ones have you used, and for what?

Adapt your resume

List these exact terms on your resume: Commercial Photography, Food Photography, Team Leadership, and Creative Direction. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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