Manager - RGM Strategy & Promo Optimization

Job Description :

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function
Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

Context/Scope:

Using consumer and shopper data and advanced analytics, the RGM Strategy Team closely partners with brand, innovation, finance, commercial, and the regions to influence and support the organization in the development and implementation of the commercial growth agenda with the objective of identifying and capturing the highest value opportunities across categories, brands, and markets.

About this Role

The Manager - RGM Strategy & Promo Optimization is a critical role responsible for enabling and delivering the Revenue Growth Management (RGM) initiatives across Diageo’s Spirits and Beer categories. This position partners closely with brand, commercial, finance, and sales leadership teams to drive pricing and promotion strategy, analytics, and decision support across all of Diageo’s portfolio. You will play an important role in driving sustainable revenue, profit and quality share growth through insights tailored to market-level needs.

Reporting to the RGM Strategy Director, this role plays a key leadership position in translating data and insights into commercial action that drives market share, revenue, and profitability and supports the Director in the most critical projects including the Promo Optimization Agenda.

Complexity of Role

Possesses understanding of Bev-Alc consumer and shopper and commercial business (sales, distributor and broker management).

Possesses financial and topline P&L understanding.

Possesses understanding how promotions are planned, funded, executed, and evaluated across retailers.

Collaborates cross-functionally to develop strategic pricing plans and translate into practical initiatives and activities across the commercial organization.

Track record of success working cross-functionally in a matrixed organization and developing deep relationships with key collaborators at all levels.

Excellent communication and executive influencing skills with the ability to prepare and present recommendations to executive level.

Key Responsibilities

Strategy

• Support Brands and Regions to cross-functionally develop and implement comprehensive sustainable growth plans, balancing volume, price, and mix.

• Deep understanding of key markets dynamics and local strategies to facilitate best practice sharing and central and region collaboration on plans and decision making based on trade-offs between market share, volume, sales, price, mix and profit.

• Support pricing decision-making through analytics, reporting, and performance insights.

• Utilize analytical tools and business intelligence platforms to identify growth opportunities.

• Partners with team members to embed RGM strategies and insights into Commercial Planning across all US spirits categories.

• Partner with RGM Operations and Capabilities to advise the Tools Required to Automate and Streamline RGM Reporting & Capabilities.

• Present insights and recommendations to senior stakeholders.

• Develop a deep understanding of market dynamics and business needs.

Promotions

• Evaluate promotional effectiveness (volume lift, incrementality, ROI) across categories, channels and promotion types (scan, coupons, etc.).

• Evaluate promo trade spend.

• Understand retailer economics and promotional behavior.

• Propose national promotional calendar.

Experience/skills required:

Required

• Bachelor's degree required.

• 5+ years of experience in Data Analytics, Commercial Analytics, Revenue Growth Management, Finance, or related fields.

• Advanced proficiency in Microsoft Excel, PowerPoint, and Power BI.

• Strong ability to derive insights from complex data sets and influence business decisions.

• Excellent communication and stakeholder management skills.

• Demonstrated ability to prioritize, operate with urgency, and manage multiple priorities effectively.

Preferred

• MBA or other postgraduate degree.

• Experience working with commercial planning and reporting platforms such as Nielsen, Anaplan, VIP/iDig, or similar tools.

• Experience within beverage alcohol, consumer packaged goods (CPG), retail, or commercial strategy environments.

Working Requirements

• Hybrid work model based in New York City (3 World Trade Center).

• Ability to support stakeholders across multiple U.S. time zones.

• Approximately 10% travel required.**Important** This job profile description must be reviewed and updated whilst creating job description content during the job requisition. Please note, that the current terms and conditions of employment of any employee will be unaffected by the content of a job profile description. • Lead professionals are individual contributors • Requires in-depth conceptual and practical knowledge in own discipline and basic knowledge of related disciplines • Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate the company in the market • Acts as a resource for other team members; may lead projects with limited risks and resource requirements • Solves complex problems by taking a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information • Impacts achievement of activities within own team and other related teams; works within broad guidelines and policies • Confidently explains complex, difficult and/or sensitive information; works to build consensus Net Revenue Management Job Family Description: Roles within this job family provide data driven insights and an understanding of consumer behaviour. They support the sales team to maximise revenue and profit through advising on the most effective product assortment, volume, and promotional activity at any one time across the different sales channels. **Note** Job Family descriptors are not level specific **Additional sections about Diageo as an employer should be included in the job advert by the GBO and Talent Engagement teams to align with local market requirements.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

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At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.