Manager, YouTube & Affiliates

Job Description

What is the opportunity?

We're looking for a hands-on, execution-first Manager, YouTube & Affiliates to lead the day-to-day development of our YouTube content and our affiliate partnerships. This is a role for someone who thrives in the weeds — equally comfortable developing video as they are managing affiliate publishers and optimizing content for search-driven conversions. You'll own the full lifecycle of two connected content engines: a YouTube channel that turns complex topics into digestible, high-performing video narratives, and an affiliate program that guides, and optimizes partner publisher content. The throughline is execution — you are the person making the work happen, not just planning it. You'll set the editorial calendar, produce video assets end-to-end, manage affiliate relationships, and track performance across both programs — refining what works and cutting what doesn't.

What will you do ?

• End-to-End Ideation: Manage the full editorial calendar from concept through publication — including ideation, keyword research, target demographic analysis, and final platform publishing.
• Script & Narrative Development: Write, edit, adapt, and refine high-performing video scripts that break down topics into digestible, consumer-friendly narratives.
• Production & Post-Production: Independently shoot, record, and edit platform-native long-form videos, YouTube Shorts, and agile social teasers.
• Platform Optimization: Own asset optimization — drafting platform-native copy, descriptions, tags, timestamp chapters, and directing high-conversion thumbnail design.
• Brand Alignment: Implement and maintain enterprise brand standards and visual guidelines across all output, ensuring a consistent and premium look and feel.
• Partner Management: Onboard, and guide affiliate publishers, providing them with clear content guidelines and ongoing support.
• Performance Tracking: Analyze content performance and conversion rates to refine and optimize content performance.
• Balance priorities across both programs and keep output on schedule without sacrificing quality.
• Establish and track KPIs for video performance (views, watch time, CTR, subscriber growth) and affiliate performance (traffic, conversions, commission revenue), and report on them regularly.
• Stay current on YouTube algorithm changes, platform features, and SEO best practices, and adapt strategy accordingly.

What do you need to succeed?

Must-haves:

• 5+ years demonstrated experience creating and publishing YouTube video content end-to-end — from concept and scripting through shooting, editing, and platform publishing. A portfolio or channel we can review is required.
• Working knowledge of YouTube SEO — titles, descriptions, tags, chapters, thumbnail strategy — and a track record of optimizing content for discovery and CTR.
• Strong video production and post-production skills, including the ability to independently shoot, record, and edit long-form video, Shorts, and social teasers.
• Experience writing and refining video scripts that translate complex or technical topics into clear, engaging consumer narratives.
• Experience managing affiliate or partner content programs, including publisher recruitment, onboarding, and performance tracking.
• Comfort analyzing performance data (CTR, conversion rates, etc.) and translating it into content decisions.
• Familiarity with digital asset management tools and workflows.
• Understanding of personal finance, markets, or the Canadian banking landscape is considered an asset for this role.

What’s in it for you?

A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable:

• Leaders who support your development through coaching and managing opportunities
• A world-class training program in financial services
• Flexible work/life balance options
• Opportunities to take on progressively greater accountabilities    
• Opportunities to building close relationships with stakeholders and business partners

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Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.