Marketing Analyst

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Job Description:

This position performs advanced administrative responsibilities, including preparation and analysis of more complex reports, compilation of information from various sources and handling small scale projects and analysis using various software packages. The incumbent may direct the work of others and provide instruction and guidance to less experienced employees. This position performs general office duties that may include word processing, data entry, auditing documents, answering phones, distributing mail, reserving conference rooms, coordinating meetings and other duties as assigned. This role may deal with confidential material on a regular basis.

Job Summary

The Marketing Data Analyst is responsible for analyzing marketing, customer, and commercial data for the Indonesia market. This role develops dashboards, identifies business trends, and translates complex data into actionable insights to support management decision-making and business performance.

Key Responsibilities

• Collect, clean, validate, and consolidate data from multiple sources.

• Analyze revenue, shipment volume, customer acquisition, retention, churn, and profitability.

• Develop customer segmentation and identify high-value, high-potential, and at-risk customers.

• Build and maintain automated dashboards and recurring performance reports.

• Prepare monthly and quarterly performance reports in presentation format for management and key stakeholders.

• Measure marketing campaign performance, including conversion, revenue contribution, and return on investment.

• Conduct trend, variance, root-cause, forecasting, and scenario analysis in timely.

• Integrate internal business data with market, industry, and competitor information.

• Present analytical findings and recommendations to regional and country stakeholders.

• Collaborate with Marketing, Sales, Finance, Technology, and other cross-functional teams include partners.

• Maintain data accuracy, reporting consistency, and appropriate data confidentiality.

Qualifications

• Bachelor’s degree in data Analytics, Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related field.

• Experience in logistics, transportation, e-commerce, or B2B services is an advantage.

• Minimum 2–4 years of experience in data analytics, business intelligence, customer analytics, or marketing analytics.

• Advanced proficiency in Microsoft Excel and Power BI.

• Strong analytical, data visualization, and problem-solving skills.

• Ability to communicate complex findings clearly to non-technical stakeholders.

• Good written and verbal communication skills in English.

Key Competencies

• Data analysis and visualization

• Business and customer analytics

• Dashboard development

• Forecasting and statistical analysis

• Data accuracy and attention to detail

• Business insight communication

• Cross-functional collaboration

Employee Type:
 

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