Level

Visa

Marketing Analyst

AI in this role

chatgptcopilot

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Job Summary

The Marketing Analyst will be responsible for coordinating and supporting client marketing organization with the operations and go to markets tools in order sell, execute and implement with excellence all the initiatives with clients. This role will work with the different multifunctional teams to support the implementation of the Visa Marketing Service Model.

All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.

Key Responsibilities

  • Support the Marketing Services function keeping Project Pipeline and Financials data accurate and complete.
  • Project control and management of marketing engagements in the different stages of the evolution.
  • Identify key stakeholders and work to achieve project objectives. Create detail project schedule, critical and dependances to comply with project timeline.
  • Manage project status report, issues, action items, risks, change log, internal and external dependencies.
  • Ensure compliance with processes, controls, and brand/sponsorship standards and guidelines.
  • Facilitate project status meetings, requirements and design discussions, and defect status reviews
  • Collaborate with cross-functional teams to ensure data consistency and integrity.
  • Coordinate project estimating process, manage project budget, pipeline, forecast, contracts, planned vs. actual
  • Design and update dashboards to communicate key performance indicators and campaign outcomes.
  • Lead the support to the LAC marketing teams with the Sell In tools, platforms, trainings, and other marketing services to grow Visa’s business in the Region.
  • Be the key liaison with key multifunctional partners like Finance, Controllership to provide continuous guideline and direction to the function.         
  • Support the markets in the execution of the Visa Marketing Services Model, including existing and new clients and/or contracts/RFPS, aiming cost and stakeholder efficiency.        
  • Partner with regional marketing teams to advance key initiatives, facilitating communications across teams, share best practices, and advance key global initiatives.

Qualifications

Basic Qualifications

  • 5 or more years of relevant work experience with a Bachelor’s Degree in Business Administration, Finance, Marketing or related field or at least 2 years of experience with an Advanced Degree (e.g. Masters, MBA, MD)..
  • Experience in data analysis and reporting.
  • Experience in collaborating with cross-functional teams.


Preferred Qualifications

  • Strong experience and understanding on Planning, Corporate Finances, Business Acumen·        
  • PMO Project Management Experience·        
  • Ability to structure and manage complex projects and processes with multiple stakeholders at both senior and junior levels·        
  • Strong collaborations and teamwork skills·        
  • Experience in creating dashboards and performance reports.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

How we rate this

Marketing Analyst at Visa rates 29 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.

Prepare for this job

A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.

Skills and AI tools this role asks for

ChatGPTCopilot

Questions you could be asked

  1. What's a project where you used ChatGPT hands-on?
  2. Walk me through how you've used Copilot in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: ChatGPT and Copilot. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.

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