Level

Experian

Marketing Automation Specialist - Marketo (12-Month Project)

Experian is hiring a Marketing Automation Specialist - Marketo (12-Month Project) in Sofia, Bulgaria. Level rates it ; you can apply on Experian.

Level's read on this job

  • Little AI ●○○○ is how Level rates this marketing role: aI is not part of the work.
  • Tools and skills the posting cites include Marketo, Eloqua and HTML.
  • Level classifies it as a mid-level role.
  • Level lists 383 other open roles at Experian.
  • The role was posted within the past week.

AI in this role

Drive the migration of marketing automation platforms from Eloqua to Marketo across multiple international markets.

marketoeloquahtml
marketing-automationdata-migrationcampaign-managementcrm

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

The Digital Automation team within Experian Regional Marketing & Communications function is looking for a Marketing Automation Specialist to join us on a 12-month fixed-term contract. This is an exciting opportunity to meaningfully contribute to one of the region's most significant marketing transformation projects. Working as part of an international team of digital marketing specialists, you will help drive the migration of our marketing automation platform from Eloqua to Marketo across multiple markets in EMEA and APAC.

 

You will be reporting to the Regional Marketing Automation Manager. You will collaborate with marketing, operations, and technology stakeholders across a diverse portfolio of countries, including the Nordics, Spain, South Africa, India, China, and Australia.

What You'll Be Doing

  • Support the Eloqua-to-Marketo migration across EMEA and APAC.
  • Manage data and marketing asset migration, including emails, landing pages, forms, and nurture programmes.
  • Ensure data quality, platform governance, and Marketo best practices throughout the migration.
  • Partner with regional marketing teams to ensure a smooth transition and adoption.
  • Troubleshoot platform, data, and integration issues and provide ongoing operational support.
  • Create documentation and training materials and support user enablement.
  • Collaborate with global teams across North America, EMEA, and APAC.

What we're looking for

  • 3+ years of experience in marketing automation, digital marketing operations, or a similar role, within an international or multi-market environment.
  • 2+ years of hands-on experience with Marketo, including campaign creation, automation workflows, asset management, data management, and platform administration.
  • Practical experience with marketing automation implementation or migration projects.
  • Experience managing email campaigns, landing pages, forms, nurture programs, segmentation, and automated journeys.
  • Working knowledge of HTML for editing and troubleshooting emails and landing pages.

Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

What you will get:

  • Personal Development - career pathway for professional growth supported by learning and development programs and unlimited access to online educational training courses, learning materials and book.
  • Work environment - excellent work conditions with friendly environment, recognized team spirit, and fun and quality recreation time.
  • Social benefit package including life insurance, food vouchers, additional health insurance, monthly flex allowance and internet coverage, corporate discounts, marriage and childbirth / adoption allowance, Multisport card, Sharesave plan, Employee assistance program, а birthday gift and many other benefits!
  • Work-life balance - 25 days paid vacation, 1 additional day off for your birthday and extra 3 paid days for participation in Social responsibility event.
  • Opportunity for Flexible working hours and Home Office.

 

Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.

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Find out what its like to work for Experian by clicking here

How we rate this

Marketing Automation Specialist - Marketo (12-Month Project) at Experian rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Marketing AutomationData MigrationCampaign ManagementCRMMarketoEloquaHTML

Also common in marketing jobs at this level

Pay

Typical marketing job
$147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

  1. Tell me about a project where marketing automation was part of your work. What did you do?
  2. Tell me about a project where data migration was part of your work. What did you do?
  3. Tell me about a project where campaign management was part of your work. What did you do?
  4. Tell me about a project where crm was part of your work. What did you do?
  5. Walk me through how you've used Marketo in your day-to-day work.

Adapt your resume

  • List these exact terms on your resume: Marketing Automation, Data Migration, Campaign Management, CRM, and Marketo. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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