Marketing Content Specialist - New Apps
AI in this role
Create marketing content and video ads for B2C AI mobile apps using generative AI creative tools at Voodoo.
About Voodoo
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
New Apps is Voodoo's zero-to-one small and elite team, building the next wave of B2C AI apps on mass-market segments. We're exploring whatever looks huge next: social entertainment, fitness, health, learning, etc. Think startup speed with big-company muscle behind it.
The team is kept deliberately lean, which means fewer layers, more ownership, and faster decisions.
Role
We're looking for someone who understands why a video gets 500 views and another gets 5 million.
You will:
Create high-quality video and static content for mobile apps, specifically tailored for Meta Ads
Ideate and execute creative concepts that go beyond standard, templated executions
Become a creative expert: benchmark competitors, identifying opportunities from trends, user behaviors and cultural moments
Understand how your creations perform and why: reading hook rate, CTR, CVR, IPM, and retention signals to iterate quickly and effectively
Collaborate closely with cross-functional teams (Dev, UA, Product) to stay aligned with marketing strategy and business priorities
Profile
Fully proficient with video editing and content creation
Hands-on experience with AI creative tools (Scenario, Seedance, Kling, Veo, Runway, etc.)
Creative and have a hacker mindset, turning "we should make something about this" into a finished video by the end of the day
Strong instincts for content and understand what captures attention online
Fluent in English, both oral and written
Nice-to-have: experience with UI/UX, to contribute to onboarding funnel content
Benefits
Competitive salary upon experience, plus bonus
Swile Lunch voucher
Gymlib (100% covered by Voodoo)
Premium healthcare coverage SideCare, for your family, 100% covered by Voodoo
Wellness activities in our Paris office
How we rate this
Marketing Content Specialist - New Apps at Voodoo rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Open the description and count.
Prepare for this job
A free preview built only from this posting: what it asks for, what you could be asked in an interview, and how to adjust your resume.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where video editing was part of your work. What did you do?
- Tell me about a project where content creation was part of your work. What did you do?
- Tell me about a project where copywriting was part of your work. What did you do?
- Tell me about a project where paid social was part of your work. What did you do?
- Walk me through how you've used Runway in your day-to-day work.
Adapt your resume
- List these exact terms on your resume: Video Editing, Content Creation, Copywriting, Paid Social, and Runway. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them — a tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project — this role expects it to be a running habit.
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