Marketing Manager - ANZ

Marketing Manager, ANZ

InterSystems is seeking a Marketing Manager to lead marketing initiatives across Australia and New Zealand, building brand awareness, strengthening customer engagement and supporting revenue growth.  This role reports to the Regional Marketing Director.

Working primarily in the healthcare market, you’ll translate complex technology solutions into compelling messages for enterprise decision-makers, technical buyers and partners. This role combines strategic thinking, hands-on campaign delivery and close collaboration with local sales and regional marketing teams.

Key responsibilities

Marketing strategy and market positioning

• Develop and execute ANZ marketing plans aligned with corporate strategy, local growth objectives and regional priorities.

• Identify target audiences, define customer value propositions and support go-to-market planning for product launches and strategic initiatives.

• Use market research and competitive insights to identify opportunities and strengthen market positioning.

Integrated campaigns and content

• Plan and deliver campaigns across digital, content, email, social media, paid media and account-based marketing.

• Develop demand generation programs that build awareness, engage prospects and contribute to sales pipeline.

• Work with subject matter experts to create case studies, white papers, blogs, videos, webinars and presentations.

• Adapt global campaigns for local audiences while maintaining consistent branding and messaging.

Events and industry engagement

• Lead the ANZ events program, including conferences, trade shows, executive forums, customer roundtables and partner events.

• Manage end-to-end delivery, including budgets, logistics, vendors, sponsorships, collateral and on-site activities.

• Coordinate speaking opportunities and pre- and post-event campaigns to maximise engagement and support sales follow-up.

Collaboration, performance and budget management

• Partner with sales to align marketing activity with target accounts, pipeline priorities and revenue goals.

• Collaborate with regional marketing, product management and corporate communications teams.

• Track campaign and event performance using HubSpot and analytics tools, reporting on lead quality, conversion, pipeline contribution and return on investment.

• Manage marketing budgets, agencies and vendors, using insights to continually improve results.

Experience and qualifications

• A degree in Marketing or Business and at least five years’ experience in a similar role.

• Strong understanding of digital marketing, demand generation and marketing automation.

• Ability to communicate technical concepts clearly and develop customer-focused messaging.

• Excellent stakeholder management and collaboration skills, with the ability to work across teams and functions.

• Strong project management and organisational skills, with attention to detail and the ability to manage competing priorities.

• An analytical approach to measuring performance, solving problems and identifying improvements.

• A proactive, adaptable attitude and the ability to remain effective when priorities change.

Experience in B2B technology marketing, preferably within a global or matrixed organisation, and a willingness to travel would be highly regarded.

About InterSystems

InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for healthcare, finance, manufacturing, and supply chain customers in more than 80 countries. Our data platforms solve interoperability, speed, and scalability problems for large organizations around the globe to unlock the power of data and allow people to perceive data in imaginative ways. Established in 1978, InterSystems is committed to excellence through its 24×7 support for customers and partners around the world. Privately held and headquartered in Boston, Massachusetts, InterSystems has 38 offices in 28 countries worldwide. For more information, please visit InterSystems.com.

AI Disclaimer

InterSystems may use AI tools for its internal operations including administrative tasks during recruitment (e.g., organizing candidate information).  InterSystems’ approach to AI is guided by the InterSystems Responsible AI Guidelines. AI is not used to make or influence hiring decisions. All decisions are made by InterSystems employees.

Candidates may use AI for CV or interview preparation, provided materials are truthful and reflect their own experience.  AI tools and third-party transcription services must not be used during interviews or assessments.

Please note that the use of wearable technology, including any AI-related tools or other technology-connected devices (such as META or Google smart glasses and/or wearables, and/or any similar devices), is strictly prohibited during the interview and screening process with InterSystems.  Any applicant who requires a wearable device or any type of technology support during the interview process as a reasonable accommodation under the ADA or applicable state or country laws and regulations must contact the InterSystems Human Resources Department prior to attending or participating in any interview or screening process.