Marketing Manager

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

1. Regional Marketing Strategy & Revenue Growth

• Develop and execute regional marketing strategies aligned with business priorities, sales revenue targets and market growth objectives.
• Drive consumer demand, brand adoption and market penetration through targeted marketing initiatives.
• Partner with sales teams to identify growth opportunities and develop marketing programs that contribute directly to revenue and sell-through performance.
• Prioritize marketing investments based on market potential, commercial opportunities and measurable ROI.
• Track marketing effectiveness against key business metrics, including sales growth, brand adoption, market share and campaign conversion.

2. Emerging Market Development & Distributor Collaboration

• Lead marketing development initiatives across emerging Southeast Asian markets, working closely with sales teams and distributors to accelerate business growth.
• Develop joint marketing and business growth plans with distributors to expand market reach, strengthen channel presence and increase consumer adoption.
• Identify opportunities for new retail partnerships, distribution expansion and localized demand-generation programs.
• Establish and strengthen Razer's brand presence in developing markets through strategic partnerships, consumer engagement and targeted marketing activities.
• Support market entry and expansion initiatives with scalable, cost-effective marketing programs tailored to local market conditions.
• Work with local partners to identify barriers to brand adoption and develop strategies to improve product accessibility, awareness and sales conversion.

3. Integrated Marketing & Brand Adoption

• Lead integrated marketing campaigns across digital, social media, influencers, PR, retail, events and esports.
• Develop localized campaigns that resonate with consumer preferences and gaming communities in each market.
• Drive awareness, product consideration and purchase conversion to increase Razer's consumer base.
• Identify and execute partnerships with gaming communities, content creators and relevant lifestyle platforms to accelerate brand adoption.
• Ensure successful go-to-market execution for new product introductions across assigned markets.

4. Sales & Channel Marketing Collaboration

• Collaborate closely with sales teams to align marketing plans with channel priorities and revenue objectives.
• Develop retail and distributor marketing programs that strengthen product visibility, in-store experience and sell-through.
• Support channel expansion initiatives with relevant marketing activities to accelerate business development.
• Monitor sales performance, competitor activities and consumer trends to optimize marketing strategies.
• Ensure effective execution of joint marketing programs with key distributors and retail partners.

5. AI Adoption & Marketing Efficiency

• Champion the adoption of AI tools and technologies to improve marketing productivity, efficiency and campaign effectiveness.
• Identify opportunities to integrate AI into daily marketing workflows, including content development, campaign planning, research, reporting and data analysis.
• Leverage AI-powered tools to support localized marketing content creation and reduce reliance on external agencies where appropriate.
• Encourage and guide junior team members in adopting AI tools to streamline routine tasks and improve output quality.
• Continuously explore new AI capabilities that can enhance marketing execution, reduce operational costs and improve speed to market.

6. Team Management & Operational Excellence

• Supervise and guide two junior marketing contractors, ensuring effective execution and timely delivery of marketing initiatives.
• Provide coaching, direction and support to improve team productivity and capabilities.
• Manage external agencies, vendors and marketing partners to ensure quality execution within approved budgets.
• Oversee marketing budgets, campaign reporting and performance tracking across assigned markets.
• Provide regular business updates, marketing performance analysis and market insights to regional management.

Pre-Requisites :

• Bachelor's degree in Marketing, Business Administration, Communications or a related discipline.
• 8–12 years of relevant marketing experience, preferably in consumer electronics, gaming, technology or lifestyle industries.
• Proven regional marketing experience across Southeast Asia, including exposure to emerging or developing markets.
• Strong commercial acumen with a demonstrated ability to develop marketing initiatives that support revenue growth and brand adoption.
• Experience working closely with sales teams, distributors and retail partners in distributor-led markets.
• Strong knowledge of integrated marketing, digital campaigns, influencer engagement, retail marketing and consumer activation.
• Familiarity with AI-powered marketing tools and a willingness to actively adopt new technologies to improve work efficiency.
• Experience supervising junior team members, contractors or external agencies.
• Strong analytical, project management, budgeting and stakeholder management capabilities.
• Excellent communication and presentation skills, with fluency in English.
• Ability to manage multiple markets independently and operate effectively in a fast-paced regional environment.
• Willingness and flexibility to travel regularly across Southeast Asia, including emerging markets, for market visits, distributor meetings, retail engagements, events and business development activities.

Preferred Attributes

• Commercially driven with a strong focus on measurable business results.
• Entrepreneurial and proactive in identifying opportunities for market expansion and revenue growth.
• Strong understanding of emerging Southeast Asian markets and distributor-led business models.
• Resourceful, adaptable and capable of executing marketing programs with varying market resources.
• Digitally savvy, AI-curious and proactive in adopting technology to improve productivity.
• Passionate about gaming, technology, esports and consumer trends.
• Strong relationship builder with the ability to influence internal stakeholders and external partners

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?