Marketing Manager – Customer Lifecycle, Amazon Music

Amazon is hiring a Marketing Manager – Customer Lifecycle, Amazon Music in Mumbai, India. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include CRM, Whatsapp and lifecycle marketing.
Level classifies it as a senior role.
Level lists 21,000+ other open roles at Amazon.

AI in this role

Define and execute Amazon Music India's customer lifecycle strategy across multi-channels to drive engagement, retention, and tier migration.

crmwhatsapp

lifecycle-marketingsegmentationpersonalizationexperimentationautomation

Role Scope

This is a marketing role responsible for defining and executing Amazon Music India’s customer lifecycle strategy across multi-channels, including but not limited to owned and operated.

The role operates across Amazon Music’s three customer tiers - Free, Prime Music, and Amazon Music Unlimited (AMU), and uses channel interventions to drive acquisition, onboarding, engagement, retention, reactivation, churn management, and migration across tiers.

Role Complexity and Seniority

Single independent leader who will own both strategy and execution across multiple channels, lifecycle stages, customer propositions, and subscription tiers.

The role therefore requires the ability to:

Independently define strategies in areas where established playbooks may not exist.

Manage multiple interconnected channels and programs simultaneously.

Move fluidly between long-term strategic planning and hands-on execution.

Translate product features and benefits into effective channel-led customer interventions.

Make informed trade-offs across Free, Prime Music, and AMU priorities.

Influence senior stakeholders and global partner teams without direct authority.

Build scalable mechanisms, automation, and operating models rather than relying on one-off campaign execution.

Deliver measurable impact across acquisition, engagement, retention, reactivation, churn management, and tier migration.

The ideal candidate will bring deep experience in customer lifecycle marketing, CRM, owned-channel strategy, digital merchandising, experimentation, and cross-functional leadership, with demonstrated success managing complex, multi-product or multi-tier consumer businesses.

Key job responsibilities
Key responsibilities include:

Define and execute the customer lifecycle strategy across email, push notifications, WhatsApp, Browse Home, retail merchandising, and landing pages, and beyond.

Develop differentiated lifecycle journeys for Free, Prime Music, and AMU customers, reflecting the distinct customer proposition, business objective, and maturity of each tier.

Determine how new and existing product features, content, and benefits can be effectively marketed through owned channels to drive acquisition, engagement, retention, reactivation, and tier migration.

Own audience segmentation, targeting, personalization, experimentation, automation, and performance optimization across email, push notifications, browse home, and WhatsApp.

Define and execute the Browse Home strategy, using the app homepage to improve content and feature discovery, product education, engagement, conversion, and retention.

Own the retail merchandising strategy and execution across relevant Amazon surfaces, identifying placements and customer moments that can drive acquisition, engagement, reactivation, and cross-tier conversion.

Define the lifecycle strategy, customer journey, messaging architecture, and content requirements for landing pages supporting product launches, campaigns, and customer communication.

Build integrated go-to-market plans across owned channels for new product features, benefit changes, tier launches, tentpole events, and other priority business initiatives.

Establish channel goals, measurement frameworks, experimentation roadmaps, and operating mechanisms to evaluate lifecycle performance and identify new growth opportunities.

Serve as the single point of ownership for India’s owned-channel and customer lifecycle agenda, balancing channel priorities and customer needs across Free, Prime Music, and AMU.

Basic qualifications

- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in segmentation and developing customer profiles

Preferred qualifications

- Experience in a marketing focused role including customer lifecycle marketing, segmentation reporting, customer funnel analysis, and top-line sales performance

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Marketing Manager – Customer Lifecycle, Amazon Music at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Marketing Manager – Customer Lifecycle, Amazon Music is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in IN, MH, Mumbai.
The job was posted on October 8, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Lifecycle MarketingSegmentationPersonalizationExperimentationAutomationCRMWhatsapp

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python Machine learning

Pay

Typical marketing job: $147k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where segmentation was part of your work. What did you do?
Tell me about a project where personalization was part of your work. What did you do?
Tell me about a project where experimentation was part of your work. What did you do?
Tell me about a project where automation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Lifecycle Marketing, Segmentation, Personalization, Experimentation, and Automation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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