Marketing Manager, Global Builder Lofts , Developer Experience

Amazon is hiring a Marketing Manager, Global Builder Lofts , Developer Experience in New York, United States. It pays $87k-$152k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this marketing role Uses AI ●●○○: an ordinary role that requires AI tools.
The posting mentions AI Tools, CRM and Email Marketing among its tools and skills.
Level classes it as a mid-level role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Marketing Manager to drive global developer community programs while leveraging AI tools and automation to scale campaigns.

AI ToolsCRMEmail Marketing

AWS Developer Experience is looking for a Marketing Manager to own the end-to-end marketing strategy and digital presence for the AWS Builder Loft program globally. Builder Lofts are physical developer community spaces where builders come together for hands-on workshops, hackathons, technical talks and networking.

This role is critical for driving awareness and sustained audience growth through data-driven campaigns, compelling content, and seamless integration between physical touchpoints and digital engagement.

This is a high-impact role that requires a marketer who combines strong storytelling with multi-channel marketing experience, thinks globally while executing locally, and understands developer communities. We're looking for someone who has the ability to build marketing playbooks, mechanisms, and scalable frameworks that allow a fast-growing global program to operate with consistency and efficiency. You leverage AI tools and automation to multiply your impact, move faster, and continuously improve marketing performance. You will work cross-functionally with PR, community, events, developer advocacy, and product teams across different geographies to build repeatable strategies and execution frameworks for a rapidly scaling global program.

Key job responsibilities
- Promotion Strategy: Develop and execute the Loft promotion strategy across AWS-owned and third-party email programs, social media, web, and grassroots channels to drive awareness, events registration/attendance and returning visitors

- Registration & CRM Management: Manage event registration platforms and ensure seamless data flow to marketing CRMs, maintaining data integrity and enabling automated nurture workflows.

- Content Calendar & Publishing: Own the content calendar for the Builder Loft content series showcasing Loft experiences, builder stories, and hands-on learning opportunities. Coordinate with team members and external partners to drive content creation and ensure editorial quality.
- KPI Tracking & Reporting: Track and report on marketing KPIs including registration conversion rates, email open/click rates, social media engagement, content reach, and web monthly active users.
- Audience Analysis: Conduct demographic and cohort analysis of Loft attendees to inform programming and outreach decisions. Own attendee data analysis, identifying trends in audience composition, repeat attendance, and engagement patterns.
- PR Coordination: Coordinate with AWS PR teams high-profile event announcements, ensuring consistent messaging and maximum media impact.
- Localization: Lead localization efforts where necessary, adapting marketing materials, campaigns, and content for local markets while maintaining brand consistency.
- Physical-to-Digital Engagement Strategy Ownership: Designing the strategy that moves builders from initial awareness and in-person attendance into sustained always-on digital engagement.
- Cross-Functional Collaboration: Collaborate with the Community & Partnerships Manager on community channel promotion and co-marketing with partners. Work effectively across AWS with groups such as developer advocacy, digital marketing, field marketing, sales, and startup teams.

A day in the life
You start the morning working on a social media campaign highlighting the communities that the Builder Loft has been working with for the past year with the goal of acquiring new strategic partners who can host events in the space. You use an AI summarization tool to pull key information about previous campaign data, audience insights, industry trends, social media platform know-hows and feed them into the plan.

Mid-morning, you join a cross-functional sync with the PR team to align on the messaging framework for an upcoming high profile Builder Loft event. After that, you're reviewing the content calendar, writing an article, and briefing your agency partner on assets needed for the next campaign sprint.

In the afternoon, you're building a new campaign playbook, documenting the end-to-end process for a "city launch" so that when the next Builder Loft opens, there's a repeatable, high-quality execution plan ready to deploy. You close the day by organizing customer feedback you’ve seen online and compiling a collection of social media posts and other coverage, sending a Slack recap to your team members with synthesized insights and trends.

Basic qualifications

- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience in designing and producing content for a technical audience, such as Software Engineers, System Administrators, or IT professionals
- Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize
- - Experience managing event registration or marketing automation platforms (e.g., Cvent, Marketo, HubSpot, or similar).

Preferred qualifications

- Experience working within a global company, with multi-country responsibilities
- - Demonstrated proficiency using AI tools to drive efficiency, personalization, and scale
- - Familiarity with community-led growth strategies and grassroots marketing.
- -Experience in event marketing
- - Experience coordinating with PR teams on product launches or location openings.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

How we rate this

Marketing Manager, Global Builder Lofts , Developer Experience at Amazon rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Marketing Manager, Global Builder Lofts , Developer Experience is an open job at Amazon.
Level rates this role AI Level 2 of 4: Uses AI.
The listed salary is $87k-$152k a year.
The role is based in US, NY, New York.
The job was posted on August 4, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI ToolsCRMEmail Marketing

Also common in marketing jobs at this level

SQL AI agents Generative AI LLM Python Machine learning

Pay

This job starts at: $87k
Typical marketing job: $146k

This posting starts 41% below the typical marketing job. See marketing jobs

Questions you could be asked

What's a project where you used AI Tools hands-on?
Walk me through how you've used CRM in your day-to-day work.
What are the limits of Email Marketing that you've run into, and how did you work around them?
This role expects you to use AI tools as part of the job. Which ones have you used, and for what?
Tell me about a time an AI tool got something wrong. How did you catch it?

Adapt your resume

List these exact terms on your resume: AI Tools, CRM, and Email Marketing. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

Get your CV reviewed before you apply

Send your CV and the role you want next. Your review arrives by email within 3 days.

Get a free CV review Check your resume with the ATS resume checker