AmazonMarTech Lead, DCoE and MarTech, AWS Marketing
Amazon is hiring a MarTech Lead, DCoE and MarTech, AWS Marketing in New York, United States. It pays $87k-$152k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Level rates this marketing role Works on AI ●●●○: the daily work is on AI products, without building the model.
- Tools and skills the posting cites include Adobe Experience Platform, Marketo and Sfdc.
- Level classifies it as a senior role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Lead the implementation, optimization, and scaling of marketing automation platforms and agentic AI solutions within AWS Marketing.
Key job responsibilities
- Hands-on experience, validation, and optimization of Adobe Experience Platform (AEP), including Real-Time CDP, Adobe Journey Optimizer (AJO or AJO B2B), and Customer Journey Analytics (CJA)
- Translate campaign strategies into platform-native journey architectures, defining entry criteria, branching logic, channel sequencing, and exit conditions
- Lead platform issue triage and resolution, working directly with Adobe technical teams on P0/P1 defects, patches, and production readiness gates
- Configure and maintain data ingestion pipelines, schema design (XDM), datasets, merge policies, destination syncs, and CJA reporting dashboards
- Configure, test, and launch automated campaigns, reporting, and list segmentation within MarTech Platform
- Troubleshoot technical challenges across platforms, design and implement solutions to overcome integration and performance issues
- Understand complex business problems, relate them to platform capabilities, and design scalable solutions that drive operational efficiency and business outcomes
- Build and implement Agentic AI solutions leveraging Adobe's AI Agent ecosystem and MCP server architecture to optimize marketing operations, automate workflows, and reduce manual intervention across the platform
- Develop and present data-driven recommendations to leadership, synthesizing platform performance, adoption metrics, and opportunity analysis into clear narratives
Basic qualifications
- Experience in driving end to end delivery, and communicating results to senior leadership
- 6+ years of experience in Marketing Automation, MarTech, or Customer Data Platform roles
- 5+ years of hands-on experience with Adobe Experience Platform (AEP), including Real-Time CDP, AJO/AJO B2B, and CJA
- 5+ years of experience with marketing automation platforms (Marketo preferred), including campaign configuration, lead scoring, nurture programs, and API integrations
- Deep expertise in identity resolution architecture, XDM schema design, data ingestion (batch and streaming), merge policies, and audience segmentation
Preferred qualifications
- Experience performing complex business case analysis to justify technical decisions and presenting the justification to management in a high-level review
- Experience in Agile or Scrum software development methodologies
- Experience implementing change management successfully transitioning programs into large-scale operations
- Familiarity with Salesforce (SFDC) and paid media platform integrations -Experience with data visualization tools (Tableau, CJA, or equivalent)
- Data fluency, including ability to define KPIs, build measurement frameworks, perform root cause analysis, and present insights to executive audiences Preferred Qualifications
- Certification in Adobe Experience Platform (AEP Developer or Architect) or Marketo Certified Expert
- Experience defining and implementing data governance frameworks and identity strategies across complex, multi-system environments
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
USA, WA, Seattle - 82,700.00 - 137,900.00 USD annually
How we rate this
MarTech Lead, DCoE and MarTech, AWS Marketing at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in marketing jobs at this level
Pay
- This job starts at
- $87k
- Typical marketing job
- $148k
This posting starts 41% below the typical marketing job. See marketing jobs
Questions you could be asked
- How do you decide when an AI agent can act on its own versus asking for approval first?
- Tell me about a project where martech was part of your work. What did you do?
- Tell me about a project where marketing automation was part of your work. What did you do?
- Tell me about a project where identity resolution was part of your work. What did you do?
- Tell me about a project where journey orchestration was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: AI agents, Martech, Marketing Automation, Identity Resolution, and Journey Orchestration. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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