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Diageo

National Group Account Manager Off Trade

Diageo is hiring a National Group Account Manager Off Trade in Hamburg, Germany. Level rates it ; you can apply on Diageo.

Level's read on this job

  • On Level's scale, this sales role is Little AI ●○○○: aI is not part of the work.
  • Tools and skills the posting cites include key account management, b2b sales and revenue growth.
  • Level classifies it as a lead role.
  • Level lists 230 other open roles at Diageo.

AI in this role

Lead national key account strategies, retail partnerships, and revenue growth management for off-trade channels.

key-account-managementb2b-salesrevenue-growthnegotiationfmcg

Job Description :

Job Title: National Group Account Manager Off Trade

Location: Hamburg, Germany

Contract terms: Permanent


About the Function

Sales is where our brands meet the real world.

This team builds the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the role

Purpose of the Role
The role is accountable for strengthening key customer partnerships, and for executing a customer strategy that drives sustainable growth, ensuring we deliver on our financial targets, and continuously working on identifying future opportunities, aligning cross-functional resources, and creating shared value for both the customer and the business.

Top Accountabilities

Define and Deliver Customer Strategy

  • Develop and execute a winning Customer strategy, leveraging deep understanding of market dynamics, shopper behaviours, competitive landscape to prioritize investments & speed growth.

Drive Revenue Growth and P&L Performance

  • Own Customer P&L, deploying revenue growth management levers (pricing, promotion, mix, premiumisation, innovation) to deliver sustainable top- and bottom-line growth.

Lead Strategic Customer Partnerships and Negotiations

  • Build and maintain high-impact relationships with key retail customers; lead complex negotiations, joint business planning, and long-term partnerships to unlock mutual value and category growth.

Go to market strategy

  • Develop and drive a customer strategy to upgrade ROI
  • Drive the e-commerce strategy in collaboration with the centre of excellence for your customer group (where relevant).

Develop High-Performing Commercial Organization

  • Lead, coach, and inspire a high-performing sales and customer marketing organization; strengthen capabilities in category management, shopper marketing, and execution excellence while fostering a performance-driven culture.


About You
  • +6-8 years of experience in commercial roles within FMCG blue chip multinationals
  • An inspirational FMCG commercial leader who has successfully worked in a matrix and international environments
  • Proven track record in driving sales capabilities across key areas such as Category Management, Revenue Growth Management and Customer Strategy
  • Commercial experience in the German off trade market is a must
  • Multi level negotiation (regional, national, international for NKAM)
  • Positive energy, solution oriented, self-confident in own area, strong team player, committed to own development, pro-active, structured way of working, strong analytical skills
  • Fluent in English and German.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.


Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win.

Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Hamburg

Additional Locations :

Job Posting Start Date :

2026-09-24

How we rate this

National Group Account Manager Off Trade at Diageo rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

  1. ●●●● Builds AI80 to 100
  2. ●●●○ Works on AI60 to 79
  3. ●●○○ Uses AI40 to 59
  4. ●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Key Account ManagementB2b SalesRevenue GrowthNegotiationFmcg

Also common in sales jobs at this level

Pay

Typical sales job
$139k

This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs

Questions you could be asked

  1. Tell me about a project where key account management was part of your work. What did you do?
  2. Tell me about a project where b2b sales was part of your work. What did you do?
  3. Tell me about a project where revenue growth was part of your work. What did you do?
  4. Tell me about a project where negotiation was part of your work. What did you do?
  5. Tell me about a project where fmcg was part of your work. What did you do?

Adapt your resume

  • List these exact terms on your resume: Key Account Management, B2b Sales, Revenue Growth, Negotiation, and Fmcg. An applicant tracking system matches the wording, not the idea.
  • Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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