Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector

Amazon is hiring a Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector in London, United Kingdom. Level rates it ; you can apply on Amazon.

Level's read on this job

Works on AI ●●●○ is how Level rates this sales role: the daily work is on AI products, without building the model.
The posting mentions Bedrock, Amazon Bedrock and Kiro among its tools and skills.
Level classes it as a lead role.
Amazon has 20,000+ other open roles on Level.

AI in this role

Principal AI Sales Specialist to lead AWS AI adoption and go-to-market strategy across UK central government and transport sectors.

BedrockAmazon BedrockKiroQuick SuiteG Cloud

ai-salesgo-to-market-strategypublic-sectorenterprise-salesvalue-based-selling

AWS is looking for a Principal AI Sales Specialist to lead the adoption of AI across UK Public Sector — spanning Central Government and Transport. You'll help government departments and transport organisations harness the power of AI to transform how they operate and deliver services for citizens.

This is a rare opportunity to shape the AI go-to-market strategy across some of the UK's most strategically important institutions. You'll own the commercial vision for AWS AI services across these segments, working at the intersection of enterprise sales, emerging technology, and public sector transformation.

- Lead complex, high-value AI sales engagements across Central Government departments and Transport bodies
- Develop and execute the GTM strategy for AWS AI services including Amazon Bedrock, Kiro, and Quick Suite
- Work with senior government and transport leaders to position AWS as the AI platform of choice for transforming public services at scale
- Operate with genuine autonomy to shape strategy, build pipeline, and close deals that matter

Key job responsibilities
- Drive revenue growth by leading multi-stakeholder sales engagements from opportunity identification through to close across Central Government departments, executive agencies, arms-length bodies, and transport organisations (rail, airports and ports)
- Develop and execute a go-to-market plan for AWS native AI services across Central Government and Transport accounts — identifying the highest-value use cases in areas such as citizen services, national security, border management, infrastructure planning, transport operations, fraud detection, and policy delivery
- Apply value-based selling to articulate the impact of AI adoption — connecting technology to citizen outcomes, operational efficiency, national resilience, and value for money
- Compete effectively in a contested market, differentiating AWS AI against alternative platforms with commercially creative deal structures that work within public sector procurement constraints (G-Cloud, GCA frameworks, departmental spending controls)
- Build and maintain a qualified pipeline, forecast accurately, and report on domain performance including win rates, partner attach, and strategic account progress
- Engage key partners — government technology ISVs, transport solution providers, systems integrators, and specialist AI companies — to build an ecosystem that accelerates adoption
- Feed market insight back to AWS product and specialist teams to influence roadmap priorities around data governance, security classification, interoperability, and regulatory compliance
- Collaborate with account teams to bring the right expertise to every customer engagement

A day in the life
You might start the morning preparing for a strategy session with a major government department exploring how AI could transform policy delivery and citizen services, then jump to a call with a transport body's digital lead on using AI to optimise national infrastructure. Afternoons could see you building a proof-of-concept proposal with your Solutions Architect for an executive agency, or shaping a deal structure that navigates Government Commercial Agency frameworks and departmental spending controls. You'll regularly connect with account teams, partners, and AWS product teams — translating frontline insight into action. Your customers range from Director Generals and Chief Digital Officers in Whitehall to CIOs at national transport organisations and technology leads across arms-length bodies.

About the team
You'll join the AWS UK Public Sector Specialist Sales team — domain experts who combine commercial rigour with genuine mission orientation. We value autonomy, curiosity, and impact: specialists here own their strategies and operate independently, backed by world-class technical support and one of the most innovative platforms on the planet. The UK public sector AI landscape — across central government departments, arms length bodies and transport organisations — is fast-moving and high-impact. If you want to shape how AI transforms public services at national scale, this is the team.

Basic qualifications

- Experience developing detailed go to market plans
- Experience in stakeholder management, including influencing executive level global leaders
- Proven track record in enterprise or public sector technology sales, with demonstrable experience of closing complex, high-value deals
- Strong commercial acumen — able to help structure deals, navigate procurement processes, and build compelling business cases
- Experience of value-based and competitive selling in a technology context
- High degree of intellectual curiosity and a demonstrated ability to learn and apply new technical concepts
- Demonstrable interest in artificial intelligence

Preferred qualifications

- Experience in the public sector
- Experience selling AI/ML solutions
- Familiarity with AWS AI services
- Experience working in or alongside a specialist sales function
- Understanding of the regulatory landscape for public sector

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal AI Sales Specialist - UK Central Government & Transport, UK Public Sector is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in GB, London.
The job was posted on June 29, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

AI SalesGo To Market StrategyPublic SectorEnterprise SalesValue Based SellingBedrockAmazon BedrockKiro

Also common in sales jobs at this level

AI agents Generative AI LLM Azure Google Cloud Machine learning

Pay

Typical sales job: $139k

This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs

Questions you could be asked

Tell me about a project where ai sales was part of your work. What did you do?
Tell me about a project where go to market strategy was part of your work. What did you do?
Tell me about a project where public sector was part of your work. What did you do?
Tell me about a project where enterprise sales was part of your work. What did you do?
Tell me about a project where value based selling was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: AI Sales, Go To Market Strategy, Public Sector, Enterprise Sales, and Value Based Selling. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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