Principal Brand Designer
Ramp is hiring a Principal Brand Designer for a remote role open to applicants in United States. It pays $200k-$275k a year and Level rates it ; you can apply on Ramp.
Level's read on this job
- Level rates this role Little AI ●○○○: aI is not part of the work.
- This is listed as a remote role.
- The posting mentions brand design, visual identity and creative direction among its tools and skills.
- Level classes it as a senior role.
- Ramp has 169 other open roles on Level.
AI in this role
Define and lead the brand design system and creative direction for Ramp's financial infrastructure products.
Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $275B in annualized spend flows in and out of 85,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.
The problems are high-stakes, data-dense, and unforgiving.
We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.
The median Ramp customer saves 7.5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same.
If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it.
About the RoleWe’re looking for a Principal Brand Designer to define the brand design system that takes Ramp into new futures. You’ll turn our strategy into design, lead our most important brand projects, and help the team do its best work.
This is a leadership individual contributor role. You can take any idea from zero to one. You understand the business fundamentals, the product value, the channels that perform best, and you know where brand design amplifies and improves the work. You understand each XFN’s accountability and outcomes, from product, marketing, GTM, growth and beyond. You can speak their language.
What You'll Do
Set creative direction. Turn business goals and audience insights into clear ideas for the brand.
Lead company-defining projects. Take campaigns, launches, and other brand experiences from an open question to finished work.
Set the bar for quality and taste. You are the go-to expert for typography, imagery, layout, and brand design. You are the champion for this standard.
Build the brand system. Evolve our visual identity over time. We believe in coherency over consistency. We built our brand system to behave like jazz.
Connect brand and product. Work with product, marketing, and engineering so the company feels coherent wherever people experience it.
Raise the quality of the team’s work. You are a player-coach that can mentor others and develop a culture of collaboration, creativity, and trust.
Tell stories to drive alignment. Help partners understand the thinking, agree on a direction, and make practical choices about scope and timing.
What makes you stand out
You’re already using AI tooling and agents to explore faster, iterate sooner, and develop ideas that you couldn’t before.
You have both agency and in-house experience.
You have side hobbies exploring design and creativity. We want to see side projects that show a desire for learning, a student-like mindset, and above all, enthusiasm for where the future is headed.
You’re humble, thoughtful, and self-aware.
Your portfolio reveals a story about how you’ve grown as a person, your interests, and curiosities.
You understand that execution is how good ideas win.
What you’ll bring
A deep portfolio of brand identities, marketing campaigns, bringing brand into product experiences, and digital applications, with a clear explanation of your contribution.
Excellent design fundamentals and the ability to carry an idea through to finished work.
Experience leading complex projects independently and making good decisions when the brief is still taking shape.
The ability to negotiate, compromise, or understand trade-offs with executives and XFN partners.
The ability to connect creative choices to the audience, the product, and the business.
A record of helping other designers improve and working well with people across disciplines.
Benefits available to all full-time Ramp employees (Global)
Flexible PTO
Centralized home-office equipment ordering
Health and wellness stipend
Budget for intra-office travel
Weekly coffee stipend
United States
100% medical, dental & vision insurance coverage for you, with partial coverage for dependents
One Medical annual membership
401(k), including employer match on contributions made while employed by Ramp
Fertility HRA (up to $10,000 per year)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay
Pet insurance
In-office perks: lunch, snacks, drinks, and more
Relocation expense coverage to NYC or SF (if needed)
Canada
Group medical, dental, and vision coverage through Sun Life
Life, AD&D, and disability coverage
Fertility drug coverage (up to $4,000 lifetime)
Group Retirement Plan with employer match (RRSP + DPSP)
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay
Employee Assistance Program and virtual care through Lumino Health
United Kingdom
Private medical insurance through Freedom Elite
Virtual GP and at-home care via eMed x Livi
Workplace pension through Penfold, with salary sacrifice option
Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay
Referral Instructions
If you are being referred for the role, please contact that person to apply on your behalf.
Other notices
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Beware of recruiting scams: Ramp will only contact you through official @Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process.
How we rate this
Principal Brand Designer at Ramp rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where brand design was part of your work. What did you do?
- Tell me about a project where visual identity was part of your work. What did you do?
- Tell me about a project where creative direction was part of your work. What did you do?
- Tell me about a project where typography was part of your work. What did you do?
- Tell me about a project where storytelling was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Brand Design, Visual Identity, Creative Direction, Typography, and Storytelling. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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