Principal Business Developer - ISV, GenAI GTM Specialists, EMEA

Amazon is hiring a Principal Business Developer - ISV, GenAI GTM Specialists, EMEA in London, United Kingdom. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Works on AI ●●●○: the daily work is on AI products, without building the model.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.
The role was posted in the last few days.

AI in this role

Are you a business-minded technologist with a passion for helping ISV customers realize the transformative potential of Generative AI? Do you combine a deep understanding of ISV business models with the AI expertise to help software companies reinvent their software development practices and their products?

As a Principal Generative AI GTM Specialist for ISVs, your role involves leading strategic planning and execution of go-to-market strategies for GenAI training, inference and Agentic AI workloads. You own the AI sales motions for ISV accounts across EMEA, and you collaborate with sales leaders and account teams to maximize value creation for the region's ISVs. You will engage with customers' business, product, and technical executives to earn trust on AWS' capabilities and to shape AI transformation roadmaps and value propositions. You'll guide customers through their journey from GenAI experimentation to production deployment, helping them reimagine their product roadmap through an agentic AI lens. You will also partner with service teams to shape the future of AWS services based on customer feedback. You will get the chance to be at the forefront of technical innovation, maintaining in-depth specialized knowledge of AWS's Generative AI services and best practices.

Key job responsibilities
- Own and execute the Generative AI GTM strategy for ISV accounts across EMEA
- Create and articulate compelling, ISV-specific value propositions — how a software company builds Generative AI into its own product, monetizes it, and differentiates with it.
- Develop sales plays and track their effectiveness in generating and progressing pipeline, advising sales teams on how to accelerate adoption and customer value.
- Work with leaders at software companies, earning trust through deep domain expertise and helping them solve their most compelling business problems or opportunities.
- Guide customers from experimentation to production with business and technical insights.
- Gather voice-of-customer insights and bring them to service teams, informing the future roadmap.

About the team
This position is part of the Amazon Specialist and Partner Organization (ASP) and will be instrumental in accelerating AI value for some of EMEA's most ambitious ISV customers. You'll be part of a dedicated cross-functional team of Generative AI specialists, solutions architects, and technical experts focused on helping those organizations provide better customer service, optimize their businesses, and create new customer experiences with AI on AWS.

Basic qualifications

- Experience in Go-To-Market, Business Development, Sales, or Consulting
- Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage
- Strong understanding of the ISV business models, challenges and opportunities.
- Specialized expertise in delivering Agentic AI solutions and how AI engineering practices accelerate the software development lifecycle itself.
- Experience developing and executing go-to-market strategies, tracking pipeline and service adoption.
- Ability to communicate complex concepts to, and influencing, senior leadership and C-level audiences.

Preferred qualifications

- Experience developing strategies that influence leadership decisions at the organizational level
- Experience developing, deploying and managing AI products at scale
- Track record of leading or influencing the product strategy of ISV organizations.
- Experience driving adoption of AI-Driven Development Life Cycle (AI-DLC) practices in large software organizations.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Principal Business Developer - ISV, GenAI GTM Specialists, EMEA at Amazon rates 68 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal Business Developer - ISV, GenAI GTM Specialists, EMEA is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in GB, London.
The job was posted on November 11, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon