Principal, CTV Measurement, Amazon Ads Strategy & Business Development

Amazon is hiring a Principal, CTV Measurement, Amazon Ads Strategy & Business Development in New York, United States. It pays $213k-$288k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this sales role is Little AI ●○○○: aI is not part of the work.
The listed pay starts 54% above the typical sales posting on Level.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Advance the future of Connected TV (CTV) advertising measurement by developing innovative strategies that help advertisers unlock unprecedented insights and value. In this pivotal role, you'll bridge technology, partnerships, and strategic vision to evolve how brands understand and optimize their CTV advertising investments across Amazon's premium video properties and third-party publisher partnerships.

As Principal, CTV Measurement Strategy & Business Development, you will lead the development and execution of measurement strategies that enable advertisers to better quantify and maximize the value of premium CTV investments. You'll drive thought leadership across industry bodies, evaluate emerging measurement technologies and partnerships, and build business development frameworks that extend beyond any single initiative to deliver long-term organizational value. Expect to move seamlessly between executive strategy sessions, technical deep dives, and cross-functional collaboration.

This is a high-impact role requiring both strategic vision and collaborative execution. You'll work at the intersection of product innovation, partnership development, and go-to-market strategy to ensure Amazon Ads remains at the forefront of CTV measurement innovation. Work collaboratively with industry measurement providers and standards bodies to support advertiser choice and innovation across CTV.

Key job responsibilities
- Develop comprehensive measurement strategies for CTV advertising across Amazon's video properties and publisher partnerships
- Drive innovation in measurement solutions that address diverse advertiser needs
- Lead strategic business development initiatives with measurement providers and technology platforms
- Represent Amazon Ads in industry associations and standards bodies
- Collaborate closely with Product, Sales, and Analytics teams to translate market insights into actionable strategies

Basic qualifications

- Bachelor's degree or equivalent
- 10+ years of professional experience in advertising technology, measurement, media, or related fields
- Proven track record of leading complex business development initiatives and strategic partnerships in the digital advertising or media ecosystem
- Deep expertise in video/CTV measurement methodologies, including panel-based measurement, census-based approaches, and emerging alternatives
- Demonstrated ability to influence senior executives and drive consensus across multiple stakeholder groups
- Experience working with measurement providers, publishers, advertisers, or advertising technology platforms
- Strong analytical skills with ability to evaluate technical solutions and business models
- Excellent written and verbal communication skills, with ability to translate complex technical concepts into business value

Preferred qualifications

- Master's degree or above in business administration, economics, mathematics, engineering, statistics or related field
- Experience with advertising publishers and marketing/creative agencies
- Experience working within a global company, with multi-country responsibilities
- Active participation in industry organizations such as IAB, ARF, VAB, or similar bodies
- Track record of thought leadership through published research, speaking engagements, or industry working groups
- Experience with data clean room technologies, privacy-preserving measurement, and identity solutions
- Understanding of programmatic advertising, DSP/SSP technologies, and ad serving infrastructure

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 213,000.00 - 288,100.00 USD annually

How we rate this

Principal, CTV Measurement, Amazon Ads Strategy & Business Development at Amazon rates 35 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal, CTV Measurement, Amazon Ads Strategy & Business Development is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $213k-$288k a year.
The role is based in US, NY, New York.
The job was posted on March 19, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon