Principal Product Manager, Sponsored Products and Brands -- Offsite

Amazon is hiring a Principal Product Manager, Sponsored Products and Brands -- Offsite in New York, United States. It pays $207k-$280k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this AI product manager role Works on AI ●●●○: the daily work is on AI products, without building the model.
The listed pay starts 16% above the typical AI product manager posting on Level.
Tools and skills the posting cites include product management, generative AI and ad tech.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead product strategy and development for offsite sponsored products using advanced generative AI technologies and machine learning.

product-managementgenerative-aiad-techproduct-strategydata-analysis

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through advanced generative AI technologies - revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle – from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace ecosystem. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Key job responsibilities
The Principal PMT in this role will own the evolution of how advertisers experience Sponsored Products and Brands' off-Amazon offerings. You will be a strong advocate for advertisers—continuously driving outcomes and making it easier for them to make informed investment decisions. Partnering with Sales, Go-to-Market, Product Marketing, and Science leaders, you will deeply understand advertiser needs through research, interviews, and data analyses, then translate those insights into solutions and clear requirements that drive product-led growth. You will collaborate with Science and Engineering to navigate tradeoffs, shape a prioritized roadmap, and move with urgency to get those solutions in front of advertisers.

The ideal candidate has a strong AdTech background and experience building advertiser-facing products. You are comfortable engaging directly with advertisers and validating assumptions quickly. You are also able to effectively develop hypotheses and critically evaluate experimental designs and outcomes. You go deep on the details—developing data-driven recommendations, communicating them with conviction to stakeholders and leadership, and moving with a bias for action. You leverage AI tools for research, analysis, and prototyping to accelerate decisions and outcomes.

About the team
The Sponsored Products and Brands -- Offsite team builds solutions that extend campaigns beyond the Amazon store, reaching shoppers across third-party environments where they discover and shop. We combine large-scale, low-latency systems with advanced machine learning and AI to deliver high-quality sponsored experiences in high-intent surfaces.

Basic qualifications

- 2+ years of end to end product delivery experience
- 8+ years of technical product or program management experience
- Bachelor's degree
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Experience technical product management

Preferred qualifications

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement
- Experience with and deep understanding of advertising technologies and AdTech offerings

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Palo Alto - 206,900.00 - 279,900.00 USD annually
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually

How we rate this

Principal Product Manager, Sponsored Products and Brands -- Offsite at Amazon rates 70 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal Product Manager, Sponsored Products and Brands -- Offsite is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $207k-$280k a year.
The role is based in US, NY, New York.
The job was posted on July 15, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product ManagementGenerative AIAd TechProduct StrategyData Analysis

Also common in AI product manager jobs at this level

AI agents LLM AWS SQL Azure RAG

Pay

This job starts at: $207k
Typical AI product manager job: $178k

This posting starts 16% above the typical AI product manager job. See AI product manager jobs

Questions you could be asked

Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where generative ai was part of your work. What did you do?
Tell me about a project where ad tech was part of your work. What did you do?
Tell me about a project where product strategy was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Management, Generative AI, Ad Tech, Product Strategy, and Data Analysis. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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