Principal Product Manager, Technical, Ads , APM

Amazon is hiring a Principal Product Manager, Technical, Ads , APM in Palo Alto, United States. It pays $207k-$280k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this AI product manager role is Works on AI ●●●○: the daily work is on AI products, without building the model.
The listed pay starts 15% above the typical AI product manager posting on Level.
Tools and skills the posting cites include product strategy, generative AI and omni channel advertising.
Level lists 20,000+ other open roles at Amazon.
The role was posted within the past week.

AI in this role

Lead the product vision and generative AI-powered workflows for Amazon's omni-channel advertising initiatives.

product-strategygenerative-aiomni-channel-advertisingcross-functional-leadershipexperimentation

Omni-channel advertising is reshaping how advertisers achieve their marketing objectives on Amazon and beyond. In this role, you will serve as the single-threaded leader of a product, engineering, science, and business development team charged with bringing Amazon's omni-channel advertising vision to life. You and your team will work across partner teams — including the Amazon Demand-Side Platform (DSP), Supply-Side Platform (SSP), and go-to-market organizations — to define the product strategy, build the technology, and drive advertiser adoption. You will design advertiser-facing workflows powered by generative AI, partner with teams building creative transformation technology that converts a single advertiser asset into display, audio, and video formats, and identify and resolve gaps in ad-serving and bidding logic that limit omni-channel performance. If you are a technically curious product leader who thrives on turning ambiguous, high-impact opportunities into concrete results, we would love to hear from you.

Key job responsibilities
- Own the 3–5 year product vision and strategic roadmap for omni-channel advertising, translating broad market opportunity into a sequenced plan of deliverables with clear trade-offs and measurable outcomes.
- Lead end-to-end product development across engineering, science, design, and business development teams, deconstructing complex technical challenges into straightforward solutions and driving alignment across multiple organizations.
- Define and coordinate experimentation strategies — including multi-phase testing programs — to validate hypotheses around ad-serving optimization, creative transformation, and advertiser adoption, using data and metrics to inform investment decisions.
- Partner as a technical peer with engineering and applied science teams to evaluate architecture proposals for extensibility, scalability, and performance, ensuring today's decisions do not constrain tomorrow's strategic options.
- Drive strategic communications through written narratives, business reviews, and executive forums, influencing senior leaders and cross-functional stakeholders to secure resources and align priorities.

A day in the life
Your morning might begin with a deep-dive into experiment results from a new ad-format test, deciding whether the signal warrants scaling or pivoting. By mid-morning you are in an architecture review with engineering, weighing trade-offs in real-time bidding logic. After lunch you lead a cross-team alignment session to resolve a prioritization conflict between your roadmap and a partner team's deliverables. Later you draft a vision document for a whitespace opportunity you have been researching, pulling together advertiser feedback, usage data, and competitive signals. You close the day by reviewing a generative AI prototype your team built to streamline creative workflows, pressure-testing the output quality before greenlighting the next sprint.

About the team
Our team sits within Amazon Ads and is focused on making omni-channel advertising simple and effective for advertisers of every size. We build the products and technology that let advertisers reach customers across display, audio, and video through a unified experience. The team is a collaborative mix of product managers, software engineers, applied scientists, and business development professionals who work closely with partner teams across the DSP, SSP, and sales organizations. We are investing in generative AI, creative automation, and advanced bidding systems — and this role will be at the center of shaping what comes next.

Basic qualifications

- Bachelor's degree
- 7+ years of end to end product delivery experience
- Experience with feature delivery and tradeoffs of a product
- 7+ years of technical product or program management experience
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience owning/driving roadmap strategy and definition
- Experience with and deep understanding of advertising technologies (i.e., ad server, DSP)

Preferred qualifications

- Experience working directly with Engineers on product enhancements
- Experience in project management methodologies, business analysis, or process improvement

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Palo Alto - 206,900.00 - 279,900.00 USD annually
USA, MA, Boston - 179,900.00 - 243,400.00 USD annually
USA, NY, New York - 197,900.00 - 267,800.00 USD annually
USA, WA, SEATTLE - 179,900.00 - 243,400.00 USD annually

How we rate this

Principal Product Manager, Technical, Ads , APM at Amazon rates 70 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal Product Manager, Technical, Ads , APM is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is $207k-$280k a year.
The role is based in US, CA, Palo Alto.
The job was posted on October 30, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product StrategyGenerative AIOmni Channel AdvertisingCross Functional LeadershipExperimentation

Also common in AI product manager jobs at this level

AI agents LLM Machine learning AWS SQL Azure

Pay

This job starts at: $207k
Typical AI product manager job: $180k

This posting starts 15% above the typical AI product manager job. See AI product manager jobs

Questions you could be asked

Tell me about a project where product strategy was part of your work. What did you do?
Tell me about a project where generative ai was part of your work. What did you do?
Tell me about a project where omni channel advertising was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?
Tell me about a project where experimentation was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Strategy, Generative AI, Omni Channel Advertising, Cross Functional Leadership, and Experimentation. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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