Principal Technical Program Manager, Campaign Management

Amazon is hiring a Principal Technical Program Manager, Campaign Management in Toronto, Canada. It pays CAD 158k-CAD 263k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Works on AI ●●●○: the daily work is on AI products, without building the model.
Tools and skills the posting cites include technical program management, distributed systems and cross functional leadership.
Level classifies it as a lead role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead cross-team technical programs and strategy for AI-native advertising campaign management systems and experiences.

technical-program-managementdistributed-systemscross-functional-leadershipstrategy

Amazon Advertising generated $60 billion+ in revenue in 2025 and continues to grow at 20%+ year-over-year, making it one of the largest and fastest-growing digital advertising businesses in the world. The Campaign Management team builds the software that over a million advertisers use every day to manage, optimize, and scale their campaigns across this ecosystem. Our systems serve hundreds of millions of page views monthly and are used by everyone from small sellers running their first campaign to the world's largest agencies managing thousands simultaneously.

We are an engineering organization based in Toronto, New York, and Seattle. Five specialized teams cover campaign dashboards and analytics, bulk operations at scale, AI-powered experiences, advertiser workflow simplification, and frameworks. Together we own the full lifecycle of how advertisers manage their campaigns on Amazon.

This is an exciting time to join. We are evolving from traditional campaign tooling into intelligent, AI-native advertiser experiences. We shipped our first AI-powered campaign agent to production this year, and the pace of innovation is accelerating. The technical surface area is broad and rewarding: frontend experiences at scale, backend APIs serving millions of advertisers, deep metrics and analytics systems, and emerging AI architectures.

We are looking for a Principal Technical Program Manager to lead our most impactful cross-team programs. You will define strategy for multi-quarter initiatives, drive technical alignment across distributed systems, and partner closely with engineering, product, and science leaders to deliver outcomes that matter for advertisers. You will work directly with Director and VP-level stakeholders and have meaningful ownership over what gets built and how it ships.

The right person for this role brings strong technical depth, thrives in ambiguity, and energizes the teams around them. You will build the mechanisms and operational practices that help a high-performing organization move even faster. This is a high-ownership, high-impact role with direct visibility to senior leadership in one of Amazon's most dynamic businesses, based in Toronto with strong local team and leadership presence.

Basic qualifications

- 7+ years of working directly with engineering teams experience
- 7+ years of technical product or program management experience
- 5+ years of software development experience
- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience owning/driving roadmap strategy and definition

Preferred qualifications

- 8+ years of hands-on work managing complex technology projects experience
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
- Experience with AI/ML or LLM-powered product architectures in production

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. As a total compensation company, Amazon's package may include other elements such as sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. We thank all applicants for their interest, however only those interviewed will be advised as to hiring status.

CAN, ON, Toronto - 157,600.00 - 263,200.00 CAD annually

How we rate this

Principal Technical Program Manager, Campaign Management at Amazon rates 60 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Principal Technical Program Manager, Campaign Management is an open job at Amazon.
Level rates this role AI Level 3 of 4: Works on AI.
The listed salary is CAD 158k-CAD 263k a year.
The role is based in CA, ON, Toronto.
The job was posted on July 21, 2026.
Seniority: lead.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Technical Program ManagementDistributed SystemsCross Functional LeadershipStrategy

Questions you could be asked

Tell me about a project where technical program management was part of your work. What did you do?
Tell me about a project where distributed systems was part of your work. What did you do?
Tell me about a project where cross functional leadership was part of your work. What did you do?
Tell me about a project where strategy was part of your work. What did you do?
Describe a typical day in a role like this one: which parts run through AI directly?

Adapt your resume

List these exact terms on your resume: Technical Program Management, Distributed Systems, Cross Functional Leadership, and Strategy. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

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