AmazonPrincipal Technical Program Manager, Sponsored Products and Brands
Amazon is hiring a Principal Technical Program Manager, Sponsored Products and Brands in New York, United States. It pays $195k-$263k a year and Level rates it ; you can apply on Amazon.
Level's read on this job
- Level rates this role Works on AI ●●●○: the daily work is on AI products, without building the model.
- Tools and skills the posting cites include GenAI, program management and cross functional leadership.
- Level classifies it as a senior role.
- Level lists 20,000+ other open roles at Amazon.
AI in this role
Drive cross-functional execution and scaling of generative AI advertising programs and monetization verticals at Amazon Ads.
The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.
About our Team
The SPB Vertical Program serves as the single front door of initiatives improving the monetization of targeted business units via advertising. We own vertical monetization goals and are scaling from 3 verticals today to 10+ by 2028. We seek a Principal Technical Program Manager with strong technical depth to drive cross-org alignment, shape the strategic roadmap, influence external teams without authority, and build mechanisms that create leverage as the program scales. In this role, you'll have an opportunity to shape a new function from the ground up and drive outsized revenue impact across Amazon's fastest-growing business segments.
Key job responsibilities
- Own and operate the vertical intake mechanism: evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
- Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers.
- Influence external partner teams without authority to align on shared goals and feeder commitments.
- Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
- Define and scale program mechanisms that create leverage as the program grows.
- Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture.
- Leverage GenAI technologies to automate and improve program operations.
- Identify monetization gaps across verticals using data and translate insights into prioritized initiatives.
Basic qualifications
- 7+ years of working directly with engineering teams experience
- 7+ years of technical product or program management experience
- 5+ years of software development experience
- Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience owning/driving roadmap strategy and definition
Preferred qualifications
- 8+ years of hands-on work managing complex technology projects experience
- Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
- Experience in an online advertising role and have familiarity with advertising products and ad serving technologies
- 8+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 194,700.00 - 263,400.00 USD annually
USA, WA, SEATTLE - 177,000.00 - 239,400.00 USD annually
How we rate this
Principal Technical Program Manager, Sponsored Products and Brands at Amazon rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.
Works on AI. The daily work is on AI products, without building the model.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where program management was part of your work. What did you do?
- Tell me about a project where cross functional leadership was part of your work. What did you do?
- Tell me about a project where artificial intelligence was part of your work. What did you do?
- What's a project where you used GenAI hands-on?
- Describe a typical day in a role like this one: which parts run through AI directly?
Adapt your resume
- List these exact terms on your resume: Program Management, Cross Functional Leadership, Artificial Intelligence, and GenAI. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
- Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.
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