Product Manager - Lifecycle

Poshmark is hiring a Product Manager - Lifecycle. Level rates it ; you can apply on Poshmark.

Level's read on this job

Uses AI ●●○○ is how Level rates this role: an ordinary role that requires AI tools.
Tools and skills the posting cites include product management, lifecycle marketing and crm.
Level classifies it as a senior role.
Level lists 30 other open roles at Poshmark.

AI in this role

Own lifecycle marketing channel strategy and surfaces while actively using AI tools for product prototyping and development.

product-managementlifecycle-marketingcrmgrowth-strategyai-prototyping

About Poshmark

Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.

Own how Poshmark shows up in users' inboxes, notification trays, and feeds. This role is responsible for the channel strategy and surface execution across email, push notifications, promotional placements, and CRM touchpoints

You'll partner closely with engineering to translate platform capabilities into channel experiences that drive retention, conversion, and engagement across Poshmark's buyer, seller, and merchandising audiences. The expectation is that you show up with a clear point of view, document your work rigorously, and hold yourself accountable to channel performance, not just feature delivery.

Poshmark is also in the middle of an AI transformation that is changing how product development works. PMs on this team use AI tools actively to prototype, build, and ship, and this role is no exception.

Responsibilities:

Own the end-to-end strategy and roadmap for Poshmark's lifecycle channels including email, push notifications, promotional placements, and CRM surfaces across buyer, seller, and merchandising audiences
Translate martech platform capabilities into channel-level features and experiments
Define and optimize the message surfaces across Poshmark's properties, ensuring channel experiences are coherent, personalized, and conversion-driven
Work with data and analytics to build segmentation strategies, measure channel performance, and identify growth opportunities across the funnel
Define and maintain channel health metrics, establishing baselines and owning improvement against them

Own the product layer for promotional campaigns including discount mechanics, offer construction, audience targeting, and measurement
Partner with merchandising and the seller team to design CRM-driven promotional programs that serve both sides of the marketplace

Required Qualifications

4+ years in a product management or growth role
Hands-on experience with a customer engagement platform (MoEngage, Braze, Iterable, Salesforce Marketing Cloud, or similar) at a product or implementation level, not just a user level
Experience integrating a composable CDP (Hightouch, Segment, or similar) with a downstream engagement platform
Background in email deliverability: domain reputation, list hygiene, ISP relationships, and inbox placement
Prior work on AI-driven personalization systems, recommendation-based messaging, or predictive audience models
Track record of running structured experiments across owned channels with proper methodology: experiment sizing, holdout groups, attribution, and incremental lift measurement
Understanding of the difference between correlation and causation in lifecycle data, and how to design tests that actually answer the question you are asking

How we rate this

Product Manager - Lifecycle at Poshmark rates 45 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Product Manager - Lifecycle is an open job at Poshmark.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in US California (Redwood City) - Office.
The job was posted on June 11, 2026.
Seniority: senior.
Applications are handled by Poshmark. Apply on Poshmark

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product ManagementLifecycle MarketingCRMGrowth StrategyAI Prototyping

Questions you could be asked

Tell me about a project where product management was part of your work. What did you do?
Tell me about a project where lifecycle marketing was part of your work. What did you do?
Tell me about a project where crm was part of your work. What did you do?
Tell me about a project where growth strategy was part of your work. What did you do?
Tell me about a project where ai prototyping was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Management, Lifecycle Marketing, CRM, Growth Strategy, and AI Prototyping. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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