Product Marketing Specialist

ABB is hiring a Product Marketing Specialist in Shanghai, China. Level rates it ; you can apply on ABB.

Level's read on this job

Level rates this marketing role Little AI ●○○○: aI is not part of the work.
Level classifies it as a mid-level role.
Level lists 2,100+ other open roles at ABB.
The role was posted in the last few days.

AI in this role

Implement product marketing strategies, drive sales efficiency, and develop business plans for assigned product portfolios.

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

EL Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned areas to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training.

You will be mainly accountable for:

Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
Focusing on achievement of orders and driving continuous improvement
Executing annual marketing plan in collaboration with relevant channels and/or product groups.
Developing business plans and new products focused on driving business development for a defined market.

· Understands customer needs and drive portfolio optimization and make Roadmap proposal

· Create demand through technical promotion, provide solutions and a value base selling approach.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

How we rate this

Product Marketing Specialist at ABB rates 1 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.