Product Marketing Specialist-Electrification

ABB is hiring a Product Marketing Specialist-Electrification in Milano, Italy. It pays €36k a year and Level rates it ; you can apply on ABB.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
The posting allows some remote work.
Tools and skills the posting cites include product marketing, market analysis and product positioning.
Level classifies it as a mid-level role.
Level lists 2,000+ other open roles at ABB.

AI in this role

Drive growth, market positioning, and go-to-market strategies for ABB's Enclosure portfolio within the Italian market.

product-marketingmarket-analysisproduct-positioninggo-to-marketelectrical-engineering

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Product Marketing Director Smart Building IT

Your role and responsibilities
In this role, you will have the opportunity to drive the growth and market positioning of ABB's Enclosure portfolio within the Italian market. You will work closely with customers, sales teams, channel partners, and factories to ensure the successful promotion and development of the product offering.

The work model for the role is: #LI-Hybrid
Your main stakeholders will include customers, sales teams, distributors, wholesalers, panel builders, and manufacturing sites.

You will be mainly accountable for:

Developing and implementing product marketing strategies for the assigned product portfolio, ensuring alignment with global business objectives and market requirements.
Defining and communicating compelling value propositions, product positioning, and go-to-market initiatives to support business growth.
Monitoring market trends, competitive landscape, customer needs, and regulatory developments to identify new business opportunities.
Collaborating with local and global product management teams to provide market insights and support new product launches.
Driving customer satisfaction and contributing to continuous improvement of the Net Promoter Score (NPS).
Developing business plans and commercial initiatives aimed at expanding ABB's presence in the industrial, commercial, building, and residential markets.
Participating in customer visits, industry events, and channel partner activities to strengthen ABB's market positioning and relationships.

Qualifications for the role

Bachelor's or Master's degree in Electrical Engineering or a related technical field.
2+ years of experience in Product Marketing, Product Management, Technical Sales, Marketing, or Business Development, preferably within the electrical industry.
Ability to translate technical product features into customer-oriented value propositions.
Excellent communication and presentation skills, with the ability to engage effectively with customers, sales teams, and channel partners.
Proactive, results-oriented, and comfortable working in cross-functional and international environments.
Fluency in Italian and English, both spoken and written.

Compensation Package

As part of our commitment to transparency, we want to share the compensation details for this position:

Applicable CBA: Metalmeccanico

Minimum annual salary: €36.000

Variable Pay: Eligible for Company Productivity Bonus

The offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards.

Benefits as per policy

Flexible working hours, hybrid work options, and a strong focus on work-life integration and Wellbeing support for employees and their families

Welfare plan with a wide range of personalized services

Canteen or meal vouchers provided

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

How we rate this

Product Marketing Specialist-Electrification at ABB rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Product Marketing Specialist-Electrification is an open job at ABB.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is €36k a year.
The role is based in Sesto San Giovanni, Milano, Italy and is marked remote.
The job was posted on October 5, 2026.
Seniority: mid.
Applications are handled by ABB. Apply on ABB

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Product MarketingMarket AnalysisProduct PositioningGo To MarketElectrical Engineering

Also common in marketing jobs at this level

SQL AI agents AWS Generative AI Python Machine learning

Pay

Typical marketing job: $147k

Use the typical marketing figure as a reference when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where product marketing was part of your work. What did you do?
Tell me about a project where market analysis was part of your work. What did you do?
Tell me about a project where product positioning was part of your work. What did you do?
Tell me about a project where go to market was part of your work. What did you do?
Tell me about a project where electrical engineering was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Product Marketing, Market Analysis, Product Positioning, Go To Market, and Electrical Engineering. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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