Regional Media Planning & Activation Manager

Diageo is hiring a Regional Media Planning & Activation Manager in Mexico City, Mexico. Level rates it ; you can apply on Diageo.

Level's read on this job

Works on AI ●●●○ is how Level rates this role: the daily work is on AI products, without building the model.
The posting mentions media planning, AI enabled activation and retail media among its tools and skills.
Level classes it as a senior role.
Diageo has 269 other open roles on Level.
Posted in the last few days.

AI in this role

Leads regional media planning and activation with a focus on scaling AI-enabled solutions and data-driven audience strategies.

media-planningai-enabled-activationretail-mediadata-driven-strategyperformance-optimization

Job Description :

There are 3 (THREE) open roles:

1 located in Bogotá, Colombia
2 located in São Paulo, Brazil

Role Purpose

Lead the end-to-end regional media planning, activation and optimisation for the [Whiskey / Guinness / Vodka / Tequila / Gin / Rum / Liqueurs] category, driving profitable growth through best-in-class execution of Diageo’s Connected Reach strategy.

This role is accountable for maximising return on media investment by embedding data-driven audience strategies, scaling AI-enabled activation, and delivering integrated, full-funnel media amplification across Paid, Retail, Social and Creator ecosystems.

Key Responsibilities

Strategy & Planning

Own the development and deployment of integrated regional media plans across Paid Media, Retail Media, Social and Creator channels, aligned to global category strategy and media blueprint and regional growth ambitions.
Lead cross-market alignment on Connected Reach execution, ensuring consistency in approach while enabling flexibility to reflect local market dynamics.
Translate global media frameworks and category priorities into actionable, insight-driven regional plans that deliver measurable business outcomes.
Activation & Performance
Oversee execution of integrated full-funnel media plans, ensuring optimisation of investment to maximise reach, effectiveness and ROI.
Drive media efficiency and productivity through strategic investment allocation, optimisation frameworks, and adoption of DMAF global standards and tools.
Monitor and actively optimise regional media performance against defined KPIs, ensuring delivery of both short-term results and long-term brand growth.
Data, Audience & AI Enablement
Accelerate adoption of data-driven audience strategies to improve targeting precision and business impact.
Drive the implementation and scaling of AI-enabled planning, buying and optimisation solutions to unlock productivity gains and real-time performance improvements.
Lead a regional test-and-learn agenda, embedding structured experimentation to continuously improve media effectiveness and inform future investment decisions.

Retail Media Integration

Co-lead Retail Media strategy with the Regional Retail Media Manager, embedding retail media as a core full-funnel growth driver across priority markets.[TJ1]
Ensure retail media campaigns are executed in line with the Retail Media Activation Framework (RMAF) and fully integrated within broader media plans.

Governance & Compliance

Ensure full compliance with the Diageo Marketing Code (DMC), Trusted Marketplace (TMP), data privacy and brand safety standards through upholding Diageo’s Media standards.
Proactively identify and manage risks related to media investment, data usage and platform integrity.
Stakeholder & Agency Leadership
Lead and influence cross-functional stakeholders, including in-market teams, global teams, and agency partners, to deliver high-performance media outcomes.
Ensure Connected Reach plans are fully integrated within broader go-to-market (GTM) strategies, balancing global consistency with local relevance.
Challenge and elevate agency and partner performance to deliver innovation, efficiency and effectiveness.
Collaborate with the Scaled Reach team and wider regional hub to deliver a competitive advantage for the category.

Commercial Accountability

Accountable for delivering media’s contribution to category growth, including revenue uplift, ROI improvement, media efficiency and share of market gains.

Qualifications & Leadership

8+ years’ experience in media planning, activation, digital marketing, or media agency leadership, with a proven track record across multiple markets.
Strong experience managing significant media investments and delivering measurable improvements in media effectiveness, ROI and business performance.
Proven success driving media transformation through digital innovation, automation, AI-enabled solutions and cross-functional collaboration.
Experience operating within complex, matrixed, multi-market environments with varying levels of media maturity.
Demonstrated ability to lead and challenge agencies and partners to deliver high-performance outcomes.

Technical Skills & Knowledge

Deep expertise across Paid Media, Programmatic, Social, Search, Video, with a strong working knowledge of Retail Media ecosystems.
Strong understanding of media effectiveness, audience strategy, measurement frameworks, and data-driven decision-making.
Knowledge of AI-enabled media capabilities, media technology platforms, and evolving digital ecosystems.
Strong grounding in brand safety, data privacy, and responsible marketing practices.

Worker Type :

Regular

Primary Location:

Mexico City

Additional Locations :

Sao Paulo

Job Posting Start Date :

2026-07-23

How we rate this

Regional Media Planning & Activation Manager at Diageo rates 65 out of 100 for how much of the daily work is AI. That makes it Works on AI (AI Level 3 of 4). The level is about AI in the job, not seniority.

Classification

Works on AI. The daily work is on AI products, without building the model.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Regional Media Planning & Activation Manager is an open job at Diageo.
Level rates this role AI Level 3 of 4: Works on AI.
The role is based in Mexico City, Mexico.
The job was posted on October 22, 2026.
Seniority: senior.
Applications are handled by Diageo. Apply on Diageo

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Media PlanningAI Enabled ActivationRetail MediaData Driven StrategyPerformance Optimization

Questions you could be asked

Tell me about a project where media planning was part of your work. What did you do?
Tell me about a project where ai enabled activation was part of your work. What did you do?
Tell me about a project where retail media was part of your work. What did you do?
Tell me about a project where data driven strategy was part of your work. What did you do?
Tell me about a project where performance optimization was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Media Planning, AI Enabled Activation, Retail Media, Data Driven Strategy, and Performance Optimization. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Show where AI is part of your daily process, not a one-off project. This role expects it to be a running habit.

Want an expert to read your CV for this job?

Free. Send your CV and the role you want next. We reply by email within 2 to 4 business days.

Get a free CV review Get an express CV review Check your resume with the ATS resume checker

Get new AI jobs (Works on AI ●●●○ or higher) by email

One email a week with the new AI jobs (Works on AI ●●●○ or higher), each rated for how much AI is in the work. No recruiter spam, unsubscribe in one click.

Free. One email a week. Unsubscribe in one click.