Sales & Events Executive
Serco is hiring a Sales & Events Executive. It pays £28k-£30k a year and Level rates it ; you can apply on Serco.
Level's read on this job
- Little AI ●○○○ is how Level rates this sales role: aI is not part of the work.
- Tools and skills the posting cites include sales, event management and client relationships.
- Level classifies it as a mid-level role.
- Level lists 316 other open roles at Serco.
AI in this role
Secure, manage, and deliver commercial and sporting event bookings to drive revenue at a national sports centre.
Sales And Events Executive
Location: Bisham Abbey National Sports Centre, Marlow, SL7 1RR
Salary: £28,000 - £30,000per OTE (On-Target Earnings) based on a commission model.
Schedule: Contracted to 39 hours per week, working any 5 days out of 7. Flexible shift patterns operate Monday to Sunday, covering hours between 8:00am and midnight.
Ready to impact a better future?
As a Sales and Events Executive in our Bisham Abbey Leisure team, you’ll secure, manage and deliver a wide range of commercial, sporting and event bookings at Bisham Abbey National Sports Centre. You’ll play a key role in creating impactful solutions for customers while helping drive commercial growth and delivering excellent experiences from enquiry through to event completion.
Our work touches lives by bringing together sporting organisations, partners, businesses and communities in a venue that supports health, wellbeing and development. Through proactive sales, strong client relationships and exceptional event delivery, you’ll help create positive impact on communities while supporting the future success of one of the UK's leading sports facilities.
What you’ll do as a Sales And Events Executive
- Generate, manage and convert new business opportunities to maximise bookings and revenue.
- Build and maintain strong relationships with national governing bodies, partners, stakeholders and commercial clients.
- Manage the customer journey from initial enquiry through to post-event follow-up.
- Coordinate with operational and catering teams to ensure successful event delivery.
- Prepare proposals, maximise upselling opportunities and support account development.
- Maintain sales pipelines, event schedules, reporting requirements and administrative processes.
Does this sound like you?
- Experience in sales, events, hospitality or customer-focused environments.
- Strong communication and relationship-building skills with the confidence to engage with a range of stakeholders.
- Excellent organisational skills with the ability to manage multiple priorities and deadlines.
- Proficiency in IT systems and a good understanding of administrative and financial processes.
- A proactive, solutions-focused approach with a flexible attitude and commitment to great customer service.
What we offer
- Holidays: 20 days plus bank holidays
- Pension: Up to 6% contributory pension scheme
- Training and development: Over 1,100 internal courses available, funding for qualifications and apprenticeships (including L3 Team Leader and L5 Operations Manager apprenticeships), mentoring opportunities, and a focus on internal progression
- Health and wellbeing: Employee Assistance Programme, Bupa Anytime HealthLine, wellbeing app, 30% off at Serco-managed leisure centres, and 24/7 access to a virtual GP service
- Discounts: Discounts across around 1,000 retailers, from food and clothing to days out, entertainment and travel
- Charity: Paid volunteering day, tax-free charitable giving through Payroll Giving Scheme, donate your pennies from your monthly pay to the Serco People Fund Charity
- Employee networks: Our networks support inclusion and connection by providing spaces for collaboration, learning, and belonging. They represent and empower all our colleagues including LGBTQIA+ employees, women, parents and carers, people with disabilities, veterans, and people from all cultural backgrounds.
Vetting and checks:
As well as checking eligibility to work in the UK, you will also complete an Occupational Health Questionnaire to help us identify and provide any support you may need to undertake the role effectively.
Let’s impact a better future, together. Apply today.
A little bit about us:
At Serco, everyone plays a vital part in delivering essential public services that make a real difference. As a global team of 50,000 people across Defence, Transport, Justice, Immigration, Healthcare, Leisure and Citizen Services, we’re united by a shared purpose: to improve the services that communities rely on. Guided by our values of Trust, Care, Innovation and Pride, our people make meaningful impact, every single day.
Our inclusive recruitment commitment:
We prioritise your skills and potential. As a Disability Confident Leader, the Top Great British Employer of Veterans 2026, and a Gold Inclusive Employer Standard holder, we champion equal opportunities for all. We offer flexible and hybrid working where possible and make reasonable adjustments throughout recruitment and employment.
- Guaranteed Interview Scheme: Applicants with disabilities, veterans and people with convictions, who meet the minimum job criteria, are guaranteed an interview. Simply opt into the relevant scheme on the application form.
- Ban The Box: We also support fair access for those with unspent criminal convictions through our ‘Ban the Box’ pledge (some roles may have security exemptions).
For support with your application, please contact recruitmentuk@serco.com.
Let’s impact a better future, together. Apply today.
How we rate this
Sales & Events Executive at Serco rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Also common in sales jobs at this level
Pay
- Typical sales job
- $139k
Use the typical sales figure as a reference when pay comes up. See sales jobs
Questions you could be asked
- Tell me about a project where sales was part of your work. What did you do?
- Tell me about a project where event management was part of your work. What did you do?
- Tell me about a project where client relationships was part of your work. What did you do?
- Tell me about a project where business development was part of your work. What did you do?
- Tell me about a project where administration was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Sales, Event Management, Client Relationships, Business Development, and Administration. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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