Sales Operations, Go to Market (GTM)

Amazon is hiring a Sales Operations, Go to Market (GTM) in London, United Kingdom. Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this sales role Uses AI ●●○○: an ordinary role that requires AI tools.
Tools and skills the posting cites include Salesforce, sales operations and data analysis.
Level classifies it as a mid-level role.
Level lists 21,000+ other open roles at Amazon.
The role was posted within the past two weeks.

AI in this role

Sales Operations Lead supporting go-to-market initiatives and optimizing AI sales intelligence tools for the GenAI/ML pillars.

salesforce

sales-operationsdata-analysiscrmforecasting

AWS is seeking a Sales Operations Lead, to support data-driven decision-making and operational excellence for the WWSO organization, focused on GenAIML pillars. Working closely with EMEA WWSO leadership, the Sales Operations professional contributes to sales processes, systems, and metrics that help GTM and SSA increase revenue growth and customer acquisition. This role focuses on executing and supporting mission-critical frameworks, including territories and quota, goal setting, business reviews, forecasting, and data analysis in a rapidly growing, complex environment. The Sales Operations professional analyzes sales performance data to identify trends and support process improvements, partnering with stakeholders to maintain operational excellence through sales process execution, performance analysis, technology support, and clear communication of insights. As the AI-powered sales landscape evolves, this role will support the implementation and optimization of AI-driven tools and workflows that enhance sales productivity.

Key job responsibilities
- Implement and maintain standardized sales processes, metrics, and KPI definitions including sales territories, quotas, and goal cascades to support operational effectiveness
- Manage pipeline qualification, attribution, and data quality to ensure accurate financial reporting, forecasting, and timely resolution of escalations
- Support AI-human collaboration in the sales process by managing and optimising AI sales intelligence tools, automated workflows, and customer/partner interaction systems to improve seller efficiency
- Conduct sales performance analysis on win/loss data, conversion rates, goal attainment, and forecast accuracy to identify potential risks and opportunities
- Prepare and drive regular business reviews with insights on pipeline health, performance trends, and operational efficiency
- Drive cross-functional projects, escalations, and gap-to-green initiatives to resolution, while contributing to sales tools training and adoption to improve utilisation and productivity

Basic qualifications

- Experience in leadership roles in sales operations, sales strategy, finance, business development, or other related fields
- Experience working in a sales organization and with sales data, processes, policies, etc.
- Experience with sales CRM tools such as Salesforce or similar software
- Experience developing and implementing systems/tools utilized for CRM, variable compensation, revenue reporting, forecasting, Salesforce automation, etc.
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
- 5+ years of sales operations or equivalent experience

Preferred qualifications

- Experience working within a high-growth, technology company
- Experience in finance, business management and sales operations
- Bachelor's degree in Business Administration, Finance, Economics, Computer Science, Engineering, or related field

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Sales Operations, Go to Market (GTM) at Amazon rates 50 out of 100 for how much of the daily work is AI. That makes it Uses AI (AI Level 2 of 4). The level is about AI in the job, not seniority.

Classification

Uses AI. An ordinary role that requires AI tools.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Sales Operations, Go to Market (GTM) is an open job at Amazon.
Level rates this role AI Level 2 of 4: Uses AI.
The role is based in GB, London.
The job was posted on October 16, 2026.
Seniority: mid.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Sales OperationsData AnalysisCRMForecastingSalesforce

Also common in sales jobs at this level

AI agents Generative AI Machine learning LLM NLP SQL

Pay

Typical sales job: $140k

This posting doesn't list pay. Use the typical sales figure when pay comes up. See sales jobs

Questions you could be asked

Tell me about a project where sales operations was part of your work. What did you do?
Tell me about a project where data analysis was part of your work. What did you do?
Tell me about a project where crm was part of your work. What did you do?
Tell me about a project where forecasting was part of your work. What did you do?
Walk me through how you've used Salesforce in your day-to-day work.

Adapt your resume

List these exact terms on your resume: Sales Operations, Data Analysis, CRM, Forecasting, and Salesforce. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
Put the AI tool in a bullet point about what you did, not just in a skills list. This role treats it as a required part of the job.

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