SBM/BM - CHC&County

ROLE & RESPONSIBILITIES

Understand customers insight, be an expert on the promotion mix and provide the feedback to Brand Team

• Listens actively to customers and sales force feedback by field visit
• Actively seeks feedback from the customers on campaign promotion mixes
• Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
• Identifies business barriers through market data and field insights, and designs fit-for-purpose projects to address them.

Brand execution plan implementation

• Work with brand managers / Brand support coordinators and Conference specialist to implement external stakeholder activities including advisory boards, symposia, CME’s, exhibitions, conferences and meetings.
• Leads the building and implementation of high-quality academic platforms at county, provincial and grassroots levels, working with KOLs, Medical and Sales.
• Monitors and measures implementation of the plan against KPIs (i.e. market growth, AZ product growth and market share).
• Manages allocation of samples in line with product strategy and regional needs,

Supports Sales team to deliver sales objectives & activities

• Co-ordinates and conducts product training.
• Evaluates effectiveness of promotional material with field force then conduct Recall Test, and feedback to Brand Manager.
• Plans and conducts field visits with sales team to monitor market dynamics and gather market intelligence / feedback.
• Perform ad-hoc regional gap analysis and action plan
• Integrates platforms with sales activities to convert them into business results, combining high-impact initiatives with on-the-ground execution.

Demonstrates deep understand of product knowledge and therapy area knowledge

• Takes initiative to maintain and upgrade product knowledge through sourcing for product information, reading clinical reports/publications, medical journals.
• Identifies marketing opportunities based on medical information, market knowledge, and competitor knowledge.
• Keep up with industry and therapeutic area trend through attending conference, KOL interaction

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.