Search Marketing Operations Specialist

Description -

Job Summary

The HP US Store Paid Search team is looking for a highly analytical and detail-oriented individual to support the operational, financial and campaign management needs of our Paid Search programs. We are looking for someone who combines technical curiosity, independence and strong attention to detail. The right person enjoys figuring out how complex processes work, identifying opportunities to improve or automate them, and taking ownership of making sure critical work gets completed accurately and on time.

This role sits at the intersection of marketing, data, automation and financial operations. The ideal candidate will be highly proficient in Excel and comfortable building and maintaining sophisticated budget and performance tracking tools, automating complex processes, working with large datasets, and troubleshooting evolving business requirements.

The role will also manage critical operational processes associated with Alliance partner funding, including spend tracking, financial accruals and Proof of Execution requirements. Over time, the individual will have the opportunity to expand into broader Paid Search and online marketing responsibilities.

Key Responsibilities

Budget Planning, Tracking & Automation

• Create and maintain advanced Excel and Python-based tools to plan, track and manage Paid Search budgets and performance, including quarterly planning, daily pacing and recurring reporting.
• Develop and enhance automations that incorporate actual results, automatically adjust future spend targets and improve the accuracy and efficiency of team workflows.
• Independently troubleshoot and adapt tools as business requirements, funding structures and campaign needs evolve, while identifying new opportunities for automation and process improvement.

Alliance Partner Funding & Compliance

• Own the day-to-day operational management of Alliance partner-funded activities across Paid Search, including funding and spend tracking, creative approvals, financial accruals, reporting and Proof of Execution requirements.
• Maintain accurate records and documentation, ensuring partner requirements and submission deadlines are consistently met and approved funding is appropriately tracked.
• Independently coordinate with Marketing, Finance and Alliance stakeholders to gather required documentation, resolve discrepancies and respond to follow-up requests.

Financial & Operational Support

• Submit monthly advertising invoices for submission to Accounts Payable.
• Maintain accurate invoice and spend tracking and support reconciliation against budgets and financial records.

Paid Search & Digital Marketing

• Support Paid Search and Performance Max campaign management after appropriate training.
• Provide backup support for channel management.
• Take on broader Paid Search and digital marketing responsibilities as experience and expertise grow.

Qualifications

Required

• Advanced Excel skills, including complex formulas, data manipulation and building or maintaining sophisticated interconnected workbooks.
• Strong analytical and quantitative problem-solving skills, with the ability to understand complex business requirements and translate them into scalable solutions.
• Highly independent and self-directed, with the ability to take ownership of recurring processes, identify what needs to be done and drive work through completion with limited oversight.
• Exceptional organization and attention to detail, with the discipline to manage multiple workstreams, documentation requirements and recurring deadlines without losing track of critical deliverables.
• Strong troubleshooting skills and a continuous-improvement mindset.
• Strong communication skills and ability to work effectively across Marketing, Finance and partner teams.

Preferred

• Experience with additional automation and data tools such as Python, Power Query, VBA or Power Automate.
• Familiarity with navigating Marketing platforms such as Google Ads, Microsoft Ads or SA360 to obtain data.
• Experience with marketing budget management, media spend tracking or financial reconciliation.
• Experience managing co-marketing or partner funds or similar compliance processes.
• Interest in AI and emerging technologies and their application to marketing operations.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"