Senior Brand Strategist, WWGS Brand & Sustainability Team

Amazon is hiring a Senior Brand Strategist, WWGS Brand & Sustainability Team in Austin, United States. It pays $142k-$192k a year and Level rates it ; you can apply on Amazon.

Level's read on this job

Level rates this role Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include brand strategy, positioning and narrative development.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.

AI in this role

Lead brand strategy and positioning for Amazon Grocery and Whole Foods Market private label brands.

brand-strategypositioningnarrative-developmentbrand-governance

The Worldwide Grocery Brand & Sustainability team is seeking an experienced and entrepreneurial Senior Brand Strategist to serve as an embedded expert supporting all Whole Foods Market and Amazon Grocery brands. This role brings deep brand expertise—positioning, brand architecture, narrative development, creative strategy, and brand governance—to high-impact programs and initiatives within Grocery. Sitting at the intersection of marketing, ecommerce, private label and merchandizing, you will ensure that every touchpoint reflects a consistent and compelling brand experience for customers.

The ideal candidate will be a seasoned brand and retail expert who brings both vision and operational rigor to the team: You are a dynamic, multifaceted strategist who is a comprehensive and incisive thinker. You thrive in complex and fast-paced environments, and are gifted at finding a true, distinctive, and compellingly clear strategic narrative in the most complicated business and consumer challenges. You have a deep understanding of how retail and lifestyle brands are built and sustained across audiences, and you are passionate about applying that expertise to Amazon Grocery.

You will partner closely with all teams across the Grocery organization to define and drive relevant brand-actions. You will be accountable for developing mechanisms that ensure brand excellence across existing and new initiatives, helping teams connect long-term brand building with measurable business outcomes. You will navigate ambiguity where business strategy, consumer needs, or creative direction may not yet be defined (or be in conflict), and make trade-offs between short- and long-term brand objectives. You will speak and write with laser-sharp clarity, using data to support assertions while still inspiring new thoughts and solutions.

This role requires a highly fungible and articulate professional who can operate as a trusted brand advisor—leaning into insights, defining positioning, shaping narratives, driving alignment with a diverse set of stakeholders—while thriving in a fast-paced and highly collaborative environment.

This role reports to the Director of Brand & Sustainability and is based in Austin, TX

Key job responsibilities
Serve as the brand expert for all WWGS programs. Specifically:
- Use insights and data to author, revise and/or update coherent strategies and positioning frameworks for all WWGS banners and brands (as needed).
- Own and up-level brand guidelines, strategic narratives, partnership tenets, and messaging architecture for all grocery brands, keeping them current as the market and the business evolves.
- Contribute perspective to cadenced reporting and narratives (MBR, QBR, PR/FAQ) and present brand performance insights to senior leaders.
- Earn trust with stakeholders and proactively influence partner team roadmaps and outputs ensuring brand coherence across all touchpoints.
- Partner with diverse stakeholder teams to shape campaign narratives, validate concepts, and drive brand alignment from ideation through execution.
- Elevate the quality of marketing creative to reflect brand differentiators and drive customer relevance.

Measurable outcomes:
Impact will be measured through lifts in brand equity for all Grocery brands. Specifically:
- Increased awareness and meaning for WFM, 365, Amazon Saver, Amazon Grocery.
- Perceptual gains for all brands in overall relevance and value perception.
- Quantifiable boost to WFM’s equities in Health, Quality and Unique items.
- Increased customer consideration for Amazon Saver and Amazon Grocery.

Basic qualifications

- Bachelor's degree in marketing, communications, or equivalent
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Excellent written and verbal communication skills

Preferred qualifications

- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, AUSTIN - 142,000.00 - 192,000.00 USD annually

How we rate this

Senior Brand Strategist, WWGS Brand & Sustainability Team at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Brand Strategist, WWGS Brand & Sustainability Team is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The listed salary is $142k-$192k a year.
The role is based in US, TX, Austin.
The job was posted on July 18, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Brand StrategyPositioningNarrative DevelopmentBrand Governance

Questions you could be asked

Tell me about a project where brand strategy was part of your work. What did you do?
Tell me about a project where positioning was part of your work. What did you do?
Tell me about a project where narrative development was part of your work. What did you do?
Tell me about a project where brand governance was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Brand Strategy, Positioning, Narrative Development, and Brand Governance. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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