Senior Developer Marketing Manager, Developer Marketing

Amazon is hiring a Senior Developer Marketing Manager, Developer Marketing in Beijing, China. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Tools and skills the posting cites include AWS, developer marketing and community building.
Level classifies it as a senior role.
Level lists 20,000+ other open roles at Amazon.
The role was posted within the past week.

AI in this role

Lead senior developer marketing strategies, hands-on demo creation, and community engagement initiatives for AWS in Greater China.

AWS

developer-marketingcommunity-buildingtechnical-writingevent-managementteam-leadership

The Amazon Web Services (AWS) China and Hongkong Marketing team is looking for a Senior Developer Marketing Manager to own the end-to-end planning, execution, and amplification of developer marketing programs that drive awareness, adoption, and usage of AWS services across developer and builder audiences.

You will set the strategy and lead a team to design and run hackathons, competitions, hands-on workshops, and developer festivals — from problem statement design and platform setup all the way through promotion and post-event engagement. You won't just plan marketing tactics — you'll roll up your sleeves and build demo applications on AWS services yourself, so you can speak to developers as a peer, not just a marketer.

Beyond 1P programs, you will cultivate relationships with third-party developer communities — including open-source communities, community-oriented tech media (e.g., CSDN, InfoQ, GeekPark), and influencer-owned technical communities — to extend AWS's presence where developers already gather.

You will also lead to create compelling developer-facing content (blogs, vlogs, short-form videos, social posts) and bring creative energy to everything you do — designing programs that surprise, engage, and resonate with a developer audience that is notoriously hard to impress.

Key job responsibilities
• Define the developer marketing strategy for Greater China and drive end-to-end delivery of programs: scoping, planning, cross-functional coordination, execution, promotion, and post-program analysis.
• Set the bar for technical depth — design hackathon problem statements, set up hands-on lab environments, and build sample applications on AWS services to demonstrate real-world use cases.
• Coordinate across product marketing, field marketing, tech teams, PR, and business teams to ensure programs ladder up to broader GTM goals.
• Build and maintain engagement with 3P developer communities — open-source organizations, tech media with community reach, and influencer-led developer groups.
• Savvy in producing developer-facing content across formats: technical blogs, vlogs, demo videos, and social posts.
• Bring creative, out-of-the-box thinking to program design — crafting experiences that stand out to developers and builders who have seen it all.
• Mentor and develop a small team of marketers, raising the bar on both technical depth and creative execution across the squad.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- A strong portfolio of self-produced content — blogs, videos, vlogs, or social posts — that demonstrates the ability to engage a technical audience. Personal influencer or creator experience is a strong plus.
- Creative instinct: able to come up with ideas that grab developer attention in a crowded feed — unexpected formats, compelling hooks, culturally relevant angles.
- Comfortable working cross-functionally with marketing, tech, and business teams in a fast-paced environment.
- Strong written and verbal communication in both Chinese and English.
- Experience with cloud computing technologies, especially AI/ML services.

Preferred qualifications

- Experience in digital marketing and content production timelines and process
- Experience as a content creator, tech influencer, or community leader with a demonstrable online presence.
- Proficiency with video editing tools, social media analytics, and content management workflows.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Senior Developer Marketing Manager, Developer Marketing at Amazon rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.

Key facts

Senior Developer Marketing Manager, Developer Marketing is an open job at Amazon.
Level rates this role AI Level 1 of 4: Little AI.
The role is based in CN, 13, Beijing.
The job was posted on November 9, 2026.
Seniority: senior.
Applications are handled by Amazon. Apply on Amazon

Prepare for this job

Built from this posting and from similar jobs on Level.

Skills and AI tools this role asks for

Developer MarketingCommunity BuildingTechnical WritingEvent ManagementTeam LeadershipAWS

Also common in marketing jobs at this level

SQL AI agents Generative AI Python LLM Machine learning

Pay

Typical marketing job: $148k

This posting doesn't list pay. Use the typical marketing figure when pay comes up. See marketing jobs

Questions you could be asked

Tell me about a project where developer marketing was part of your work. What did you do?
Tell me about a project where community building was part of your work. What did you do?
Tell me about a project where technical writing was part of your work. What did you do?
Tell me about a project where event management was part of your work. What did you do?
Tell me about a project where team leadership was part of your work. What did you do?

Adapt your resume

List these exact terms on your resume: Developer Marketing, Community Building, Technical Writing, Event Management, and Team Leadership. An applicant tracking system matches the wording, not the idea.
Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.

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