Apparel GroupSenior Manager - Brand
Apparel Group is hiring a Senior Manager - Brand. Level rates it ; you can apply on Apparel Group.
Level's read on this job
- On Level's scale, this role is Little AI ●○○○: aI is not part of the work.
- The posting mentions brand management, merchandising and market research among its tools and skills.
- Level classes it as a senior role.
- Apparel Group has 355 other open roles on Level.
- Posted within the past two weeks.
AI in this role
Senior Manager of Brand oversees brand development, positioning, merchandise planning, and market research to maximize sales.
- The position is responsible for overall brand development and implementation for maximized sales and profit.
- Strategize for brand penetration and positioning within the region to create brand image in the market.
Key Responsibilities
Brand Growth and Profitability
- Maximize sales and profitability of brand stores in line with Company targets
- Develop the brand launch strategy in consultation with the Brand General Manager
- Control costs within budgetary guidelines for the brand stores
- Maximize productivity in stores through effective deployment of resources at brand stores to ensure complete sell through as per brand product, style and assortment plans
- Review feedback from territories on Brand acceptance and customer expectations
- Ensure adherence to financial plan in all key areas - sales, markdowns, margin and average inventory
- Create the brand positioning in consultation with the Marketing team and Brand Principal /Brand General Manager
- Involve in recruitment and training of team members Brand Merchandise Planning and Product Selection
- Study merchandise requirements for assigned brand by setting sourcing triggers based on actual sales, sales forecasts, company order parameters, inventory checks, forth coming events, replenishment needs etc.
- Design the merchandise plan (pricing, promotion, assortment etc.) with the team for timely availability of stocks at the stores
- Determine buying requirements and formulate buying plan and budget
- Conduct product selection in coordination with the buying requirements and the product research received
- Ensure effective in-season management across territories (stock balancing, markdown management, stock analysis, stock vs. sales performance)
Brand Image
- Create brand awareness “Club Apparel”
- Coordinate with Retail Operations to collate the feedback on retail and brand operations
- Develop Strategy for Visual Merchandising at Stores and ensure implementation of the same Market and Competition Research
- Acquire market intelligence through various sources and analyze trends that may impact business
- Research the brand acceptance within the region or any new territory and identify any inputs on brand customizations required
- Map competition prices / products and provide qualitative inputs to business
- Research and look at new sites for brand outlets and discuss the same with the Operations Manager and General Manager
- Research on the latest trends in products, brands, styles, designs, fits etc. Projects & Administration
- Evaluate the selected site on parameters like trade area, customer base, additional merchandising considerations and seek internal approvals
- Co-ordinate for new store openings and re-fits with the operations and projects team
- Ensure brand outlet locations are in line with the brand strategy and positioning
- Ensure adherence to the store opening plan
How we rate this
Senior Manager - Brand at Apparel Group rates 0 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.
Little AI. AI is not part of the work.
- ●●●● Builds AI80 to 100
- ●●●○ Works on AI60 to 79
- ●●○○ Uses AI40 to 59
- ●○○○ Little AI0 to 39
Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.
Prepare for this job
Built from this posting and from similar jobs on Level.
Skills and AI tools this role asks for
Questions you could be asked
- Tell me about a project where brand management was part of your work. What did you do?
- Tell me about a project where merchandising was part of your work. What did you do?
- Tell me about a project where market research was part of your work. What did you do?
- Tell me about a project where retail operations was part of your work. What did you do?
Adapt your resume
- List these exact terms on your resume: Brand Management, Merchandising, Market Research, and Retail Operations. An applicant tracking system matches the wording, not the idea.
- Attach one line of real, concrete experience to at least one of them. A tool named with nothing behind it rarely survives a human read.
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