Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging, where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world, helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

JOB SUMMARY

The Senior Manager, Consumer Payments Marketing – Affluent & Cross-Border serves as the day-to-day business partner to LAC Product & Solutions teams, responsible for pulling through consumer marketing activity in support of product marketing goals across Affluent and Cross-Border/Travel segments. This role translates segment insights, cultural trends, and consumer behaviors into clear marketing strategies and actionable market plans that drive business outcomes.

This role reports to the Senior Director, Consumer Payments Marketing and works closely with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning and execution against Visa's highest-value consumer segments.

This leader will ensure LAC fully leverages global strategic-segment work—including Infinite, new Travel positioning, and Visa Destinations—by shaping and adapting these platforms for maximum regional impact while driving adoption, engagement, and preference among Affluent and Cross-Border consumers.

KEY RESPONSIBILITIES

Affluent Segment Marketing Strategy

·         Develop and execute Visa's Affluent consumer marketing strategy across LAC, translating segment insights and global platforms into regionally relevant marketing plans.

·         Partner with Product & Solutions as the primary marketing business partner for Affluent products and services, ensuring marketing activity supports product adoption and usage goals.

·         Shape and adapt global Affluent platforms (Infinite, premium positioning) for maximum regional impact across LAC markets.

·         Develop differentiated experiences, partnerships, and campaigns that drive preference and loyalty among Affluent consumers.

·         Lead integrated planning with media, creative, content, and sponsorship partners to ensure Affluent priorities are embedded across campaigns and activations.

Cross-Border & Travel Marketing Strategy

·         Develop and execute Visa's Cross-Border and travel marketing strategy across LAC, capturing growth opportunities through targeted campaigns, product activation, and partnership leveraging.

·         Adapt and localize global travel platforms (Visa Destinations, Travel positioning) for regional markets and consumer audiences.

·         Partner with Product teams to translate cross-border product capabilities into consumer-facing value propositions that drive adoption and usage.

·         Identify and activate travel moments, cultural events, and seasonal opportunities that drive Cross-Border transaction growth.

Consumer Insights & Market Activation

·         Partner with research and analytics teams to deepen understanding of Affluent and Cross-Border consumer behaviors, needs, and preferences across LAC markets.

·         Translate consumer insights into actionable marketing briefs, campaign strategies, and go-to-market plans.

·         Work with market teams to adapt and activate segment strategies for local relevance across LAC countries.

·         Monitor competitive landscape and consumer trends to identify opportunities and inform strategic recommendations.

Cross-Functional Collaboration & Execution

·         Serve as the strategic connector between Affluent/Cross-Border segment insights and product roadmaps, informing strategies that drive adoption and engagement.

·         Partner with Client Marketing to identify opportunities where Affluent and Cross-Border strategies can support client growth objectives.

·         Collaborate with Sponsorships teams to leverage entertainment, travel, and lifestyle partnerships for Affluent audience engagement.

·         Develop measurement frameworks that demonstrate the connection between segment marketing investments and business outcomes.

What Success Looks Like

·         Affluent marketing strategies drive measurable impact on brand preference, product adoption, and transaction growth among high-value consumers.

·         Cross-Border marketing initiatives capture growth opportunities and drive transaction volume through targeted campaigns and product activation.

·         Global segment platforms are effectively adapted and activated across LAC markets for maximum regional impact.

·         Strong alignment between marketing and product teams ensures segment priorities are embedded in go-to-market execution.

·         Clear measurement frameworks demonstrate ROI and business impact of segment marketing investments.

·         Visa is recognized as the preferred premium payment brand among Affluent and Cross-Border consumers across LAC.

Qualifications

Qualifications

·         Basic Qualifications: Bachelor's degree with 8+ years of experience, or Advanced degree with 6+ years.

·         Preferred Qualifications: Bachelor's degree with 10+ years, or Advanced degree with 8+ years.

·         Experience in consumer marketing, product marketing, or strategy in financial services, technology, fintech, payments, luxury, or travel sectors.

·         Proven experience translating consumer insights and segment strategies into actionable marketing plans with measurable business outcomes.

·         Strong strategic thinking with the ability to connect consumer insights, segment behaviors, and cultural trends to marketing activation.

·         Experience operating in matrixed organizations and influencing stakeholders across marketing, product, insights, and creative teams.

·         Proven ability to build strong cross-functional relationships and drive alignment across regions and business units.

·         Strong analytical skills with comfort translating data, research, and behavioral trends into strategic recommendations.

·         Excellent written and verbal communication skills, including the ability to articulate marketing rationale and shape compelling narratives.

·         Experience partnering with research, analytics, or insights teams to deepen understanding of consumer segments.

·         Self-starter with strong follow-through and a bias toward action; able to think strategically and execute methodically.

·         Fluency in English and Spanish required; Portuguese preferred.

Information for US Applicants

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer