Senior Marketing Manager, Amazon Now

Amazon is hiring a Senior Marketing Manager, Amazon Now in Bengaluru, India. Level rates it ; you can apply on Amazon.

Level's read on this job

On Level's scale, this marketing role is Little AI ●○○○: aI is not part of the work.
Level classes it as a senior role.
Amazon has 20,000+ other open roles on Level.
Posted in the last few days.

AI in this role

Amazon Now is seeking a strategic, data-driven Marketing leader to drive customer growth and acquisition at scale. This role sits at the intersection of lifecycle marketing, product marketing, and growth strategy owning the end-to-end marketing strategy that converts visitors into settled, high-frequency shoppers on Amazon Now.

You will be responsible for translating a multi-year customer growth plan into executable marketing programs across acquisition, settlement acceleration working cross-functionally with the Media, Analytics, and Creative teams.

Key job responsibilities
1. Own marketing strategy for accelerating customer acquisition for Amazon Now.
2. Define and execute cohort-level marketing programs for Prime & Settled, Non-Prime Settled, Unsettled and NAC segments with distinct messaging, media, and offer constructs.
3. Lead GTM and marketing for consumer-facing narratives and activations to drive acquisition & settlement.
4. Own the welcome offer roadmap (cashback + other programs to accelerate Now adoption amongst customers.
5. Create compelling strategic input docs (OP1/OP2, 3YF marketing inputs, investment cases) quantifying marketing contribution.

Basic qualifications

- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

How we rate this

Senior Marketing Manager, Amazon Now at Amazon rates 36 out of 100 for how much of the daily work is AI. That makes it Little AI (AI Level 1 of 4). The level is about AI in the job, not seniority.

Classification

Little AI. AI is not part of the work.

●●●● Builds AI80 to 100
●●●○ Works on AI60 to 79
●●○○ Uses AI40 to 59
●○○○ Little AI0 to 39

Levels come from how often the tools, models and workflows of the role are named in the posting itself. Read the description and count the AI tools, models and workflows it names.